WBCA Pink Zone Set for Women's Basketball Game

For Immediate Release: Monday, Feb. 2, 2009

La Crosse, Wis. – The University of Wisconsin-La Crosse women’s basketball team is joining the Women’s Basketball Coaches Association (WBCA) nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond. The Eagles host UW-Oshkosh Saturday, Feb. 7 with tip-off scheduled for 5 p.m. in Mitchell Hall.

Fans are asked to join the UW-La Crosse and UW-Oshkosh players, coaches and game day support staff in wearing pink to the game.

A total of 500 ‘Pink Zone’ T-Shirts will be handed out to fans. Gundersen Lutheran will provide informational handouts and drawings for prizes will be held throughout the contest.

“UW-L is proud to join the WBCA in supporting cancer awareness,” says UW-La Crosse head coach Lois Heeren. “We want to join together to educate, create awareness and motivate everyone to learn about cancer prevention.”

The women’s game follows the UW-La Crosse versus UW-Oshkosh men’s contest, which begins at 3 p.m.

The WBCA began the WBCA Pink Zone, formerly known as “Think Pink”, in 2007 as an initiative to raise breast cancer awareness in women’s basketball, on campuses and in communities. In 2007, more than 120 schools unified for this effort and helped make the inaugural year a success. In 2008, over 1,200 teams and organizations participated, reaching over 830,000 fans and raising over $930,000 for breast cancer awareness and research.