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Contents | Chancellor's Note | Copyright Considerations | Distribution of Publications | Guide Overview | Identity Standards | Off-Campus Printing | Other Graphics Resources | Plan a Publication | Policy Statement | Proofreaders' Marks | Publications Office | Publications Planning Worksheet | Publications Standards | Style Guide

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he Office of University Relations at UW-La Crosse oversees all publications purchased with university funds and published for an off-campus audience.

The Chancellor has delegated review and final authorization for printing to the Publications Office. Individuals may also be required to seek approval from the account administrator, their department or office heads, or their dean's office.

With the advent of personal computers and desktop publishing, many individuals and departments will be producing their own publications.

Many desktop publishing programs, such as Microsoft Publisher, are designed solely for reproduction on personal desktop printers, not for reproduction by commercial printers.

Consult the Publications Office for more information on this and to ensure that all university standards and policies established in this manual have been met.

Types of Publications Subject to Review:

• Major publications
  including the university undergraduate and graduate catalogs, class schedules, alumni magazine, admissions recruitment materials, all university brochures, student handbooks, and all college publications.
  
• Departmental or administrative brochures
  The Publications Office will work directly with representatives of each department or office to review these materials. Deans may also wish to be involved in the review to ensure that all publications from their unit reflect a consistent image.
  
• Flyers, announcements, posters, calendars, etc.
  All pieces used to promote an event, activity, program or course of study to an off-campus constituency must be reviewed by the Publications Office prior to printing.
  
• All university stationery
  including letterhead, envelopes, note cards, pocket folders, and postcards. A standard look for all university stationery is a necessary and required part of the visual identity program. University departments, offices and programs will be able to personalize stationery per the guidelines established as part of the visual identity program. No exceptions to these guidelines will be allowed.
  
• All other printed materials
  distributed for off-campus consumption purchased under a university account code

Disagreements With Policies In the event of a disagreement between the Publications Office, the policies established in this booklet, and the desires of a department or office representative, the pertinent issues will be addressed and resolved in a meeting with the department representative, the appropriate dean or division head, the Publications Director, the Director of University Relations, and the Assistant Chancellor for Advancement and External Relations.

Publications for Off-Campus Audiences

Publications for off-campus audiences must contain:

• The name, University of Wisconsin-La Crosse must be printed on the piece, preferably on the front. The university wordmark/logo may be used in place of or in addition to the name of the university.
  
• An affirmative action statement,
  either --
  "The University of Wisconsin-La Crosse is committed to providing equal educational and employment opportunity regardless of race, color, creed, religion, sex, national origin, disability, ancestry, age, sexual orientation, pregnancy, marital and parental status."
  or --
  "The University of Wisconsin-La Crosse is an affirmative action/equal opportunity employer and is in compliance with Title IX and Section 504."
  
  or, when space is at a premium,
  
  "AA/EOE"
  
• A short, general statement on the university. For example,
  "The University of Wisconsin-La Crosse, founded in 1909, is one of 13 four-year campuses in the University of Wisconsin System. It offers approximately 80 majors, minors and special programs for undergraduates in business, education, the sciences, the arts, allied health, recreation, physical educa-tion, and liberal studies. Twenty-one graduate programs are available. About 9,300 students attend classes on the compact, 119-acre campus. UW-L boasts a student to faculty ratio of 20:1 and an average class size of 30 students. Located on the banks of the scenic Mississippi River in western Wisconsin, the La Crosse metropolitan area with its 100,000 residents serves as a regional center for shopping, business and industry."

If the publication is requesting that an off-campus audience come to campus to attend an event, the publication must contain the statement: To request disability accommodations, please contact _______ (name, department, address and phone number of event coordinator).