Broadcast and Digital Media involves the study of how people communicate with others through electronic means – primarily radio and television. Of course, the development of the Internet and other forms of electronic communication has allowed us to broaden our definition of telecommunication to include a variety of new media. Students who emphasize in Broadcast and Digital Communication will learn about the ‘hands on’ work that takes place in a radio station, television studio, or in a web development lab. They’ll get opportunities to produce and appear in broadcast and webcast programming. Students have access to state-of-the-art computer and broadcast equipment, including student operated cable-TV station, WMCM-TV. Equally important, students also learn about what’s needed behind the scenes. We offer a huge array of courses dealing with issues of audience analysis, finance, management, and other subjects that graduates need to be well versed in to work successfully in a changing media marketplace. Recent graduates are working at broadcast stations, cable companies, corporate communication facilities, educational institutions, and governmental agencies across the U.S.
Media Literacy: Demonstrate the ability to analyze and evaluate media
Media Industry: Describe the structure, economics, law, and ethics of the media industry Media Messages: Explain how research impacts the production and distribution of media messages
Digital Media Skills: Apply broadcast and digital media skills for professional careers,
including research, writing, production, promotion, and critical
(All colleges, excluding Teacher Certification programs): 39 credits
Core requirements: CST 190, 301, 498, 499. Required: CST 271, 274, 370 or 374 (three credits), 471.
Nine credits of electives selecting a course from each of the following emphasis areas:
Electives (minimum six credits) from any CST course excluding CST 110.
(All colleges, excluding Teacher Certification programs): 24 credits
Required: CST 190, 271, 274, 370 or 374 (three credits), 471.