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Course Descriptions
Research Core (6 hours required)
Introduction to Research
EFN 730 Credits 3
Present purposes, methods, and techniques in the conduct of
research. Emphasis on understanding the product of current
research. Each student is guided through a self-selected
problem.
Interpretation of Statistical
Data
EFN 735 Credits 3
An introductory course in statistics with the essential purpose
of providing scholars with the tools to interpret and evaluate
the results of research.
Core Courses (24 hours required)
Facility Management in Sport
ESS 545 Credits 3
A study of planning techniques concerning facility development
and maintenance for schools, athletic clubs, fitness centers,
and professional sport organizations. Prerequisite: Graduate
standing in ESS or acceptance to undergraduate sport management
emphasis.
Sport Administration
ESS 702 Credits 3
Principles of management theory and practice in the sport
industry, including management functions, personnel, fiscal,
program, and facility management of athletic/sport
administration enterprise.
Financial Management for Sport
Programs
ESS 738 Credits 3
Principles of sport finance and economics including budget
development and management, fund-raising, and economic impact of
sport, financial theories and practical application of sport
income and expenditures in current society.
Sport Law
ESS 739 Credits 3
A comprehensive examination of the court and legal system as it
relates to the sport enterprise.
Sport Marketing
ESS 754 Credits 3
Principles of marketing theory and practice in the sport
industry to include public relations, promotions, special
events, fund raising, and media.
Sport & Society
ESS 766 Credits 3
An examination of twentieth-century American culture and the
role played in it by sports. Areas to be examined are: the
family, labor, industry, schools, churches, communication media,
population mobility, government, race relations, foreign
relations, war activities, and democracy as they are related to
sports in America.
Internship in Sport Administration
ESS 766 Credits 6
The internship is designed to be a terminal experience for Sport
Administration students with an intensive supervised practical
work experience. Students must complete all course work and
comprehensive exams prior to internship.
Elective Courses (6 hours required)
Psychological Aspects of Sport
ESS 749 Credits 3
Examines the developmental, personal, social and psychological
aspects of sport performance. Special attention is given to
psychological factors such as activation, aggression, anxiety,
affiliation, motivation, personality, and performance variables.
Issues in Sport Management
ESS 760 Credits 3
This course is designed to provide the learner the opportunity
to study specific problems in the field of athletics, and to
analyze the constantly changing areas of coaching through
lectures, readings, visual aids, discussion, and student
investigation.
Event Management
ESS 710 Credits
3
This course is designed to assist students in understanding the
concepts related to planning, promoting, managing and evaluating
an event from inception to post-event analysis and to understand
some of the specialized terminology used in the business.
Sport Sponsorship and Sales
ESS 711 Credits
3
The course provides a detailed examination of the relationship
between sport and corporate sponsorship, and strategies for
selling sponsorship packages. Topics covered will include the
theoretical rationale for sponsorship, strategic communication
through sponsorship, determining the value of a sponsorship,
evaluation of sponsorship activities and techniques used to sell
sponsorship packages. Perspectives from the event holder (i.e.,
property) offering a sponsorship and from the organization
functioning as the sponsor will be considered.