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Employment Outlook

Participation and spectatorship of sport at all levels (intercollegiate, interscholastic, recreational sports, and professional sports) continues to increase. Career opportunities have paralleled this growth. The sport industry is the fourth largest growth industry in the United States. According to the Sport Business Journal, the sport industry is a $194.64 billion dollar a year industry, employing many people in all professional areas. According to the Bureau of Labor Statistics (United States Department of Labor, 2009), career opportunities related to sports are expected to increase 15 percent faster than the average for all occupations through the year 2016. It is projected that there will be 562,000 sport management related positions available by 2016. Beginning salary ranges in educational institutions may range from $18,000 to $25,000. Minor league professional sport starting positions will usually pay in the low 20’s while sporting goods jobs are often composed of basic salary plus commissions.

UW-La Crosse Track & FieldWHERE ARE GRADUATES GOING?

  • Professional Sports Teams
  • Intercollegiate and Interscholastic Athletics Organizations
  • For Profit corporations
  • Legal firms
  • Multi media organizations
  • Community Recreation Programs

WHAT ARE GRADUATES DOING?

Positions in the Sport Administration field are many and varied.  Graduates have multiple job responsibilities depending on the type of organization, area of the sport industry, and level of management. Below is a selection of the job titles and responsibilities of our program graduates:

Public Relations

  • Marketing and promotions director
  • Media Relations

Sales

  • Sporting goods & licensed sports products sales representative
  • Corporate sales director
  • Director of ticket sales
  • Sports Sponsorship

Program Administration

  • Program directors in community sport and recreation programs
  • Facilities coordinator
  • Fitness Manager
  • Event Manager
  • Athletic business manager
  • Professional sports team manager

Legal

  • Sports attorney
  • Compliance director
  • Risk Management

Media

  • Sports writer/broadcaster

Financial

  • Financial operations
  • Fundraising & Development

Collegiate and K-12 Athletics

  • Academic counseling
  • Athletic eligibility
  • Athletic development
  • Intramural director of campus recreation

Information Technology:

  • Computer programming or system development for sport organizations