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Gordon, Brian Assistant Professor
- Education: Ph.D. (Sport Management), The
Florida State University M.S. (Sport
Management), Southern Illinois University B.A.
(History/Pre-Law), Eastern Illinois University
- Areas of Specialty: Brand management in
sport consumer behavior Fan behavior
- 137 Mitchell Hall
608.785.8173
gordon.bria@uwlax.edu
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Heeren, Lois M. Lecturer/Head Women's
Basketball Coach
- Education: M.S. (Administration in Fitness/Wellness),
University of Iowa. B.S. (Physical Education/Coaching),
Northeast Missouri State University. /li>
- Areas of Specialty: Sport/fitness & wellness, sport
management, basketball.
- 161 Mitchell Hall
608.785.8618
heeren.lois@uwlax.edu
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Helixon, Chris Lecturer/Head Women's
Softball Coach
- Education: M.S. (Sport Administration), University of
Wisconsin-La Crosse. B.S. (Leadership), United States
Military Academy, West Point, New York.
- Areas of Specialty: Sport facility management, Sport
administration, fundraising, softball.
- 153 Mitchell Hall
608.785.6536
helixon.chri@uwlax.edu
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Yu, Chia-Chen Professor/Director,
Undergraduate Sport Management Program
- Education: Ed.D. (Sport Administration), University of
Northern Colorado. M.S. (Sport Administration), University
of Northern Colorado. B.S. (Physical Education), National
Taiwan Normal University.
- Areas of Specialty: Sport marketing, computer
application in sport management.
- 213 Mitchell Hall
608.785.6549
yu.chia@uwlax.edu
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