Licensing
UW-La Crosse licenses all registered university logos. All officially licensed products will carry a tag or label identifying them as such.
What is licensing?
Licensing is the process of contracting for the rights to use a
trademark, copyright, or patent belonging to an institution or
business. For the University, it is a way to protect our
marks, promote the institution, and generate revenue.
What does this
mean for students?
First, licensing is your assurance that products have met
standards for high quality. Product prices will be
slightly higher than before, since the licensing fee is passed
on to consumers. Third, you may NOT just go somewhere and
have a T-shirt, can cooler or other item made up using a UW-La
Crosse logo.
What if a hall,
a team or other group wants to get T-shirts made?
Any group that wants items with a UW-La Crosse mark will have to
buy from a licensed vendor. The group will also need
permission to use UW-La Crosse or any UW-La Crosse symbol -- the
eagle, seal, Main Place logo, etc. Campus groups may ask
to have the license fee waived for a specific product if the
merchandise is ordered on a university purchase order and not
for resale.
How do you get
a fee waived?
Requests for waivers should be made in writing to Karen Daniel,
University Centers, 212 Cartwright Center. Forms to
request a waiver are available in that office. Karen
Daniel administers the program with the assistant to the the
Vice Chancellor of Administration and Finance
Why is UW-L
doing this?
The primary reason is to promote and protect registered
university logos. The University also wants to ensure the
quality of products with a UW-L logo, since people associate the
quality of the product with the quality of the school.
Consistent use of the registered logos is also a consideration.
How do you
collect the royalty?
The royalty fee is assessed at the point of production when the
registered mark is used.
Where does the
money go?
After covering expenses, the royalties will be used to support
minority student scholarships.