Bruce E. May
Dean & Professor of
Bruce May is Dean and Professor of Management in the College
of Business Administration at the University of Wisconsin-La Crosse. Dr. May joined the University of Wisconsin-La Crosse
in July 2002 as Associate Dean and Professor of Management.
In 2003, he also absorbed the duties of MBA Director. He was
Interim Dean from 2006-2008 while the Dean was serving as elsewheret. Dr. May commenced his
permanent appointment as Dean in 2012.
1992-2002 he was a faculty member at the University of South Dakota (USD) where
he attained the rank of full professor. From 2001-2002 he served as the Acting
Associate Dean at the USD School of Business. While at USD he was very
active in international and technology initiatives. Among his university recognitions
have been the UW-L Altman Award for Leadership (2008), the Award for Outstanding Service and Scholarship at the School of
Business (1998), the Belbas-Larson Award for Teaching Excellence (1996) which
is the University of South Dakota’s most prestigious teaching
He served as Director
of the Center for Transatlantic Studies, Coordinator of International Programs,
International Internships, and co-director of the Midwest International
Internship Business Consortium. He has been awarded and directed
institutional grants from the United States Department of Education directed at
internationalization. He has also serves as a consultant to other universities
and the U.S. Department of Education with regard to
a founding faculty member in the USD Center for Instructional Design and
Delivery aimed at implementing
technology into the classroom. He is a past director and chairman of the board
of the University of South Dakota Press, the
book publishing division of the
University of South Dakota. Prior to moving to South Dakota he resided in San
Diego, California where he gained substantial management and business
experience. He was the co-owner and associate
publisher of a legal publishing
company in Southern California and the co-founder of another legal publishing
company in New York. While operating his businesses he also served as a
lecturer in law at California Western School of Law in San Diego, CA. Prior to
establishing his businesses he practiced business law in Southern California.
He devoted most of his practice to business litigation and financial reorganizations
in the San Diego and Los Angeles areas.
Before beginning his business, law, and
academic careers he was a Naval Flight Officer in the U.S. Navy where he flew
from aircraft carriers as a mission commander in the E-2C “Hawkeye” airborne
early warning aircraft.
He has operated off four different aircraft carriers and in
numerous areas of the world. He holds the military rank of Commander. His
teaching and academic interests include ecommerce and cyber law, curriculum
internationalization, international business, international law, commercial law,
regulation, and privacy.
He has authored two research books used by California
attorneys and judges to research case holdings related to specific areas of
civil law. In addition, he has published numerous articles and papers in a wide
variety of journals and other publications and has presented his research at
and international conferences. He is a member of the California
and Minnesota bars, and is licensed to practice before the federal courts and
the U.S. Tax Court.
His personal interests include travel, the arts, skiing,
running, kayaking, biking and mountain trekking. He and his spouse have climbed
and/or trekked mountains in the Himalayas (Nepal), Andes (Peru), Mt.
Kilimanjaro (Africa), and Mt. Olympus (Greece). He also draws and paints. He
holds the following degrees: a Bachelor of Science in psychology (University of
Wisconsin-Eau Claire), a Doctorate of Business Administration in international
business (United States International University), and a Juris Doctor degree
(University of San Diego).
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