Course Requirements and Descriptions

The program requires completion of all Marketing core classes in addition to the CBA Pre-Business Core Requirements. These courses provide a solid foundation for individuals interested in a career in marketing. The capstone Senior Seminar allows each student to then build on this foundation by developing an individualized research project pertaining to a specific area of marketing thought or activity.

Marketing Core Classes

MKT 309 • Principles of Marketing • Cr. 3
An introduction to the study of marketing in business and other organizations. Topics include: the marketing environment, marketing strategies and decision-making, marketing ethics and the international dimension of marketing strategy.
Prerequisites: ECO 110 and junior standing or admission to the business program.

MKT 341 • International Marketing • Cr. 3
An analysis of worldwide marketing opportunities through a consideration of political, legal, economic, and cultural factors in the international context.
Prerequisite: MKT 309 (Not open for credit to students who are enrolled in or have completed MKT 745).

MKT 362 • Buyer Behavior • Cr. 3
This course examines basic concepts related to understanding buyer behavior. Topics include information processing, perception, and decision making. Also examines individual and socio-cultural variables which influence buyer behavior.
Prerequisite: MKT 309

MKT 365 • Promotions & Advertising Management • Cr. 3
Introduces the various forms and tools of Marketing Promotion. Includes an analysis of promotional activities in the development of whole marketing plans. Develops student understanding of the role of promotion and the integrated nature of marketing planning. Details the nature and process of developing advertising campaigns as a part of the promotional mix. Examines advertising research, media planning, budgeting, creative activities, and ethical considerations.
Prerequisite: MKT 309

MKT 367 • Market Research • Cr. 3
This course examines the research techniques commonly used to examine buyer behavior, including secondary data, surveys, and focus groups. Topics also include an analysis of research design methods, and the application of research to marketing decision making.
Prerequisites: MKT 309 and BUS 230

MKT 370 • Professional Selling & Sales Management • Cr. 3
Introduction to selling and sales management as a part of marketing activity and as a professional business process. Includes: identification of sales prospects; determination of client needs; after-sales customer support; legal and ethical obligations of sales professionals; development of oral and written communications for selling; analysis of organizational structure; sales forecasting methods for product, territory and personal sales goals; selection, training, and compensation of sales professionals.
Prerequisite: MKT 309

MKT 386 • Industrial Marketing & Transportation • Cr. 3
Business-to-business marketing issues are explored and the relationships among competitors, customers, and collaborators are investigated. Covers the roles of members of the value chain and channels of distribution. Strategic overview of the role of global transportation management, as well as tactical control issues for the entire logistics supply chain are covered.
Prerequisite: MKT 309

MKT 415 • Senior Seminar • Cr. 3
The planning, development, and implementation of an individual research project in marketing. Students will develop and produce a project report related to their marketing studies and career goals.
Prerequisites: MKT 362 and 367. To be taken concurrently with MKT 415 in the student's semester of graduation.

MKT 479 • Marketing Management • Cr. 3
The analysis, planning, implementation and control of marketing programs designed to bring about desired exchanges with target markets within organizational objectives.
Prerequisites: MKT 362 and 367. To be taken concurrently with MKT 415 in the student's semester of graduation.


Marketing Electives

BUS 400 • Foreign Study Tour • Cr. 1
This course and accompanying tour will give students an opportunity to gain an in-depth knowledge of a foreign city and/or region. The class will prepare students for international travel in general, and for the experience of visiting selected cities/areas. The specific cities/areas to be visited may vary by semester and by professor. Students are encouraged to meet with prospective professors/leaders early so that the students' interests will best be served.
Prerequisites: FIN 355, MKT 309, and permission of instructor. Notes: 1) class is open only to those students participating in the class tour which will generally be for two weeks and commence at the end of the regular semester. 2) students who enroll in the class/tour will be asked to make a non-refundable deposit prior to the beginning of the semester.

MKT 400 • Marketing Forum • Cr. 1-3
Emphasis will be on examination and study of current management and marketing issues. Topics will vary from semester to semester.
Prerequisite: Consent of instructor. Repeatable for credit - maximum 6.

MKT 440 • Comparative Marketing Systems • Cr. 3
A comparative marketing analysis of a specific region or country. An examination of the marketing practices, social forces, politics, trade history, and economics of (a) specific international area(s). Special attention to the operations of U.S. based firms operating in the area(s). Course may provide opportunity for student travel to the region upon completion of the semester.
Prerequisites: MKT 309 and 341. Note: 1 - the area(s) of consideration may vary across semesters, and students should contact the marketing department for specifics; 2 - participation in the tour option requires enrollment in INS 226 for one credit.

MKT 444 • Sports and Recreation Marketing • Cr. 3
A comprehensive study of the planning, organization and implementation of marketing plans for all segments of the sports and recreation industry. Topics covered include: assessing market potential, defining the customer, location analysis, pricing, promotion, facilities and services management. Other issues addressed include the impact of new technology, cultural changes and other uncontrollable factors on sports marketing.
Prerequisite: MKT 309

MKT 445 • International Marketing Strategies • Cr. 3
A study of policy and strategy formulation in the context of international marketing. Emphasis is placed on both the theory and application of international marketing decision processes.
Prerequisites: MKT 309 and 341

MKT 450 • College of Business Administration Internship • Cr. 1-6
The internship program as conceived and implemented is an unusual program designed to provide an opportunity for students in the College of Business Administration at the University of Wisconsin-La Crosse to participate in an approved program with a cooperating business, governmental, or civic organization for usually 15 weeks of their undergraduate work. Repeatable for credit. Pass/Fail grading.

MKT 499 • Independent Study • Cr. 1-3
Individual reading or research under the guidance of a staff member. Open to selected advanced students who have excellent records in their department. Registration with the consent of the student's regular advisor, the instructor and the department chairperson. Repeatable for credit - maximum 6. Pass/Fail grading.