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KQEG is the ION affiliate in the La Crosse area. KQEG and WMCM come together once a year to produce a telethon for the Coulee Region Humane Society. This coming fall will be the 13th Annual Telethon.
Coulee Region Humane Society
The CRHS is always filled with pets in need of loving homes. Each week WMCM is on the air, we produce a segment titled "Perfect Pets" showcasing some of the animals there.
The University of Wisconsin - La Crosse is home to nearly 10,000 students, including the students who make the productions of WMCM happen every week.