Communication Studies

The Communication Studies Department 
Course Descriptions

CST 110, PUBLIC ORAL COMMUNICATION - 3 Cr. Development of basic public oral communication skills through the process of preparing, presenting, and critically listening to informative and persuasive oral messages. Objectives include reduction of speech anxiety, development of research and critical thinking skills necessary for message construction, development of rehearsal and presentation skills necessary for message delivery, and development of listening skills necessary for competent reception and constructive critical evaluation of information and ideas presented in oral public communication.

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CST 170, TELECOMMUNICATION MEDIA LITERACY - 3 Cr. Practice and analysis of "reading" the media to discover how they both reflect and lead society. Criteria for evaluating media content relative to influences and consequences of various programming formats including news, talk, entertainment, and advertising. Course is designed for non-majors as well as majors. Offered Semester I. 

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CST 190, INTRODUCTION TO COMMUNICATION STUDIES - 3 Cr. An introduction to the professional study of communication, including detailed exploration of factors involved in the communication process, effects of media on the communication process, and the importance of the communication process in intrapersonal, interpersonal, small group, organizational and intercultural contexts. Prerequisite: CST 110. 

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CST 210, PRESENTATIONAL SPEAKING - 3 Cr. This course is designed to enhance students' abilities in developing, delivering, and evaluating oral informative and persuasive presentations. In doing so, the focus of theoretical discussion and practical application will be on the use of audience analysis in adapting to presentational situations, source material in developing oral messages, effective organizational designs, oral rather than written language style, advanced presentational aids including media technology, enhanced vocal and physical presentational skills, and appropriate criteria for evaluation. Prerequisite: CST 110. 

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CST 230, INTRODUCTION TO INTERPERSONAL COMMUNICATION - 3 Cr. A study of communication in relatively unstructured situations, such as in conversation, on the job, in peer groups, in relationships, and in the family. Students participate in activities designed to enhance communicative awareness and skills in interpersonal contexts. Factors such as gender, culture, and ethnic origin are considered. Prerequisite: CST 110. 

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CST 232, LISTENING - 3 Cr. An analysis of the process of listening in various communication situations, including work, home, and school. Emphasis on the nature, barriers, dimensions (purposes), theory and research, measurement and evaluation of listening, with the goal of becoming a more effective listener. Prerequisite: CST 110. Offered occasionally. 

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CST 240, FUNDAMENTALS OF COMPUTER-MEDIATED COMMUNICATION - 3 Cr.

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CST 250, INTRODUCTION TO SMALL GROUP COMMUNICATION - 3 Cr. Students will study small group communication theories and processes by observing and participating in small groups. As small group participants, students will apply communication theory to enhance their effectiveness as small group communicators. Prerequisite: CST 110. 

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CST 260, PROFESSIONAL COMMUNICATION - 3 Cr. A course on the study and application of effective professional communication skills and principles in organizational settings. While studying principles of organizational communication, students will enhance their abilities to plan and deliver oral messages in interpersonal (including interviewing), small group (including training), and presentational situations. Practice in using e-mail and presentational software will further enhance students' professional communication competency. Prerequisite: CST 110. 

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CST 270, BROADCAST ANNOUNCING - 3 Cr. An examination of broadcast communication principles and effective announcing techniques. Laboratory and broadcast experiences designed to cultivate announcing skills and to lead to the development of an effective on-air personality. Offered Semester I, alternate years.

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CST 272, RADIO PRODUCTION - 3 Cr. Introduction to broadcasting; analysis of programs and audiences; directed experiences in organizations, writing, production, directions, and performances of basic radio programs. Offered Semester I. 

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CST 273, APPLIED RADIO - 1 CREDIT Practical experience in developing broadcasting skills as staff members of WLSU-FM. Repeatable for elective credit--maximum 2. Offered occasionally.

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CST 274, TELEVISION PRODUCTION - 3 Cr. Theory and practice of television including basic program types, equipment and staff organization, studio procedures, and production problems. Offered Semesters I and II, alternate years. 

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CST 275, APPLIED TELEVISION - 1 -2 Cr.  Practical experience in developing skills in television programming as staff members of WMCM-TV. Repeatable for elective credit--maximum 2.

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CST 291, PARTICIPATION IN COMMUNICATION STUDIES ACTIVITIES - 1-3 Cr. Individual activities and projects that entail intensive use of communication skills, such as Vanguards, Reach and Share, UW-L Student Association committees or offices, UW-L Raquet, volunteer work with community organizations, etc.  Repeatable for credit--maximum 3.

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CST 300, THEORY AND RESEARCH IN COMMUNICATION STUDIES - 3 Cr. Examines the role of theory construction and research in communication studies, including purposes, process, types of research methods, criteria for evaluation of theories and research, and ethical issues in research. Investigates themes of theory and research common to all emphasis areas in the CST program, such as message construction, mediation of messages, and persuasion. Prerequisites: CST 110, ENG 110, and completion of at least 15 credits of CST courses.  Offered occasionally. 

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CST 310, ARGUMENTATION AND DEBATE I - 3 Cr. An introductory course covering the concepts, formats and strategies of debating. Emphasis is on the development of personal skills of argumentation. Prerequisite: CST 110. Offered Semester I. 

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CST 314, RHETORICAL CRITICISM - 3 Cr. Prominent twentieth century methods of rhetorical criticism, such as neo-Aristotelian, historical/biographical, dramatistic, generic, and ideologically based approaches, are examined in-depth to determine elements of analysis and criteria for evaluation used by each. Students apply methods to examples of public discourse to analyze and evaluate messages. Prerequisites: CST 110, ENG 110, junior standing, and completion of General Education Humanistic Studies requirements. Offered Semester II, alternate years. 

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CST 320, RIGHTS AND RESPONSIBILITIES IN COMMUNICATION - 3 Cr.

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CST 330, NONVERBAL COMMUNICATION - 3 Cr. This course is designed to explore the various dimensions of nonverbal communication in human interaction. Such factors as proxemics, touch, face and eye behavior, vocal behavior, body movement, etc. will be considered in the analysis of messages in various interpersonal contexts. Prerequisite: CST 110. Offered Semester II. 

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CST 332, INTERCULTURAL COMMUNICATION - 3 Cr. The primary objective of this course is to provide an overview of the study of cultures and their effects on communication. Cultural, socio-cultural, psychocultural and environmental influences will be explored in terms of how they affect the communication process. Communication behavior (both verbal and nonverbal) will be examined to determine its role in other cultures. Students will learn to communicate more competently with people from other cultures and ethnic groups. Prerequisite: CST 190 or CST 230 or ESL 300. Offered Semester I

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CST 334, WOMEN, MEN AND COMMUNICATION - 3 Cr. Explores the theory and practice of communication between men and women. Focuses on understanding the similarities and differences of communication behaviors (verbal, nonverbal, power, conflict and listening) among men and women in various contexts such as intimate relationships, friendships, educational settings, the work place and media. Prerequisite: CST 230. Offered Semester II. 

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CST 336, FAMILY COMMUNICATION - 3 Cr. To provide an investigation of how communication relates to all aspects of family life, including such areas as marriage types, power and intimacy in the marital relationship, changes in the marital roles, myths and metaphors of the family, and the transformation of the "typical" American family. Prerequisite: CST 230. Offered Semester I. 

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CST 350, ORGANIZATIONAL COMMUNICATION - 3 Cr. Current approaches to the study of communication processes within and between organizations. Emphasis will be placed on the understanding of the communicative building blocks which constitute organizations and organizational membership (i.e., interpersonal communication, intercultural communication, corporate advocacy). Prerequisite: CST 250 or 260 or 352. Offered Semester I. 

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CST 351, INTERVIEWING:  PRINCIPLES AND PROCESSES - 3 Cr. This course is designed to enhance understanding of and participation in a range of interviews that occur in our society. Students will increase their proficiency by participating in interviews, both as interviewers and interviewees. Emphasis is placed on learning effective communication skills and practicing important communication principles inherent in the following forms of interviews: employment (including portfolio presentation), performance review, information gathering, persuasive, and probing. Students will also learn how to critically examine interview behaviors. Prerequisite: CST 190 or 230 or 260. Declared CST major or minor. Offered Semester. I.

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CST 354, HEALTH COMMUNICATION - 3 Cr. This course provides students with basic knowledge and skills essential for communicating in the health and medical professions. Topics include the role of interpersonal, group, organizational, and intercultural communication in health care, ethical and legal aspects of health communication, and communication strategies for encouraging patient/client compliance and working with special needs patients. Prerequisite: CST 110. Offered Semester II. 

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CST 360, PUBLIC RELATIONS - 3 Cr. An introductory study of the field of public relations, dealing with the effect of public opinion on an organization and its actions, the various publics of an organization, and the channels of communication used in current public relations practices. Prerequisite: CST 190.

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CST 362, PUBLIC RELATIONS TOOLS AND STRATEGIES - 3 Cr. This course provides student training in skills of persuasion and communication as used in the public relations profession. An emphasis is placed on effective tools of public relations and media utilized by public relations practitioners. Prerequisite: CST 360. Offered Sem. II.

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CST 370, TELECOMMUNICATION MEDIA WRITING- 3 Cr. A laboratory course in the preparation and presentation of news and continuity programs for the electronic media. Consideration of and practice in writing interviews, documentaries, newscasts, commercials, public service announcements, and dramatic programs. Planning and preparation of special audio and visual materials. Prerequisite: ENG 110. Offered Semester I. 

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CST 371, AUDIENCE RESEARCH - 3 Cr. An introduction to the subject of making decisions about media. The selection and use of media to fulfill marketing objectives and strategy as well as audience studies to describe appeals of the various media to the public; readership and listenership. A discussion of studies to predict audience behavior. Prerequisites: junior standing. Offered Semester II, alternate years. 

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CST 372, RADIO WORKSHOP - 1-3 Cr. Specialized work in radio news, public affairs, special events programming, and operations on WLSU-FM. Students will work in the area of their choice, refining skills in practical daily radio station operation. Prerequisite: consent of instructor. 

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CST 374, TELEVISION WORKSHOP - 1-3 Cr. Specialized work in television, emphasizing experience for students in the roles of producer and executive producer for WMCM-TV. Prerequisite: CST 274 or 275. Repeatable for credit - maximum 6. 

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CST 375, TELECOMMUNICATION MEDIA NEWS WRITING - 3 Cr. Preparation of news stories, newscasts, and news features for the specialized requirements of a broadcast station’s news department. Assignments will be directed toward providing students with the abilities needed to assist in producing actual news programming on a typical broadcast facility. Prerequisite: CST 110 and ENG 110.

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CST 376, REMOTE VIDEO OPERATIONS - 3 Cr. This course is an introduction to remote video production. It is designed to give the student a theoretical and practical background in on-location productions and basic editing techniques. Remote productions may consist of: news packages, sport highlights, a mini-documentary, and on-location interviews. Prerequisite: CST 275. Offered Semester I, alternate years. 

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CST 380, LEADERSHIP COMMUNICATION - 3 Cr.

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CST 391, PRACTICAL APPLICATIONS IN COMMUNICATION STUDIES - 1-3 Cr. Advanced individual applied activities and projects that entail intensive use of developed communication skills and specialized knowledge based on course work previously completed in the Communication Studies program. Pass/Fail grading. Prerequisite:  CST Major and completion of at least 15 credits of CST courses above CST110.  Must be approved and supervised by CST dept. faculty. Offered both semesters. 

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CST 399, INDEPENDENT STUDY IN COMMUNICATION STUDIES - 1-3 Cr. Directed individual communication studies projects under the supervision of a faculty member. Must be approved and supervised by department faculty and have the consent of the executive committee of the department. Prerequisites: nine credits in communication studies courses and junior standing. Repeatable for credit -- maximum 6. 

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CST 410, ARGUMENTATION AND DEBATE II - 3 Cr. Understanding the theory of argument through a study of evidence, reasoning, and fallacies. Practice in individual and group argumentative speaking and parliamentary procedure. Prerequisite: CST 110, 310. Offered Semester II, alternate years. 

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CST 412, PERSUASION - 3 Cr. Contemporary theory and research on persuasion, focusing upon both single presentations and coordinated campaigns. Includes speaking projects designed to modify attitudes and behavior. Prerequisites: junior standing, CST 110. Offered Semester I. 

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CST 414, HISTORY OF RHETORIC - 3 Cr. Investigates the development of rhetorical (communication) theory and practice in relation to the Classical, Medieval, Renaissance and Neoclassical periods of the Western intellectual tradition and in relation to the development of media from primary orality through script to print. Emphasis on reading works of theory and practice influential in each period. Prerequisites: CST 110, ENG 110, junior standing, and completion of General Education Humanistic Studies requirements. Offered Semester II, alternate years. 

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CST 450, INTERNSHIP IN COMMUNICATION STUDIES - 1-6 Cr. An academically relevant work experience focusing on career development through professional contexts. Students pursue practical applications of course work in government, public or social service, public relations, business, industry, or related areas. Credit depends on the demands and complexity and the duration of the work the student performs. Each student must work with an appropriate faculty supervisor in his/her selected emphasis area. Evaluation is a joint effort of the cooperating firm or group, the faculty supervisor, and the Cooperative Education Internship liaison. Prerequisites: senior CST major, at least 24 completed credits in Communication Studies, prior consent of an appropriate faculty supervisor, and prior departmental approval of the internship.  Students and faculty supervisors are responsible for submitting internship proposals for departmental approval prior to registration in the course. Contact the department for information about the approval and registration process. 

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CST 452, CONTEMPORARY APPROACHES TO ORGANIZATIONAL COMMUNICATION - 3 Cr. This course is an investigation of state-of-the art theoretical approaches to understanding organizational communication. Particular attention is paid to how changes in our metaphorical understanding of organizations transform the nature of both communicating in organizations and the organizing process. The impact of new technologies on organizational communication is also considered. Students will learn how to use multiple perspectives to enhance their understanding of organizational communication. Prerequisite: CST 350. Offered Sem. I.

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CST 460, PLANNING, IMPLEMENTING AND EVALUATING THE PUBLIC RELATIONS CAMPAIGN - 3 Cr. This course examines the nature, role and processes of public relations. Research, planning, and evaluation will be used to implement a public relations campaign. Teams of students will plan and implement a complete public relations campaign for an organization or company. Prerequisite: CST 360. Offered Semester II, alternate years. 

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CST 471, TELECOMMUNICATION MEDIA MANAGEMENT - 3 Cr. A study of the operation and management functions of the broadcast media. Special emphasis on the problematic situations confronted by managers of the various departments within the broadcast industry. Prerequisite: CST 273 or 275. Offered Semester II. 

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CST 472, ADVANCED AUDIO PRODUCTION - 3 Cr. Students carry out advanced creative problems in radio production and direction. Preparation, production and evaluation of various audio programs. Prerequisite: CST 272, consent of instructor. Offered Semester II, alternate years. 

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CST 474, ADVANCED VIDEO PRODUCTION - 3 Cr. The advanced theories and practices in video communications are studied. Students carry out advanced creative problems in video production and direction. Preparation, production, and evaluation of various program styles are examined. Prerequisite: CST 274 or 374. 

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CST 480, TELECOMMUNICATION MEDIA AND MODERN SOCIETY - 3 Cr. This course is designed to explore the inter-relationships which exist between the telecommunication media and the diverse facets of modern society; to examine the rights, responsibilities and characteristics of the media and the media practitioner, as well as the characteristics and responsibilities of the audience and of the society. Prerequisites: CST 170, junior standing. Offered Semester I. 

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CST 491, SPECIAL TOPICS IN COMMUNICATION STUDIES - 1-3 Cr. Study in a selected area of communication studies. Varying topics will be offered at intervals, with a specific title assigned to each. For current content and credit assignment, consult the instructor or department chair. Repeatable for credit -- maximum 4. 

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CST 499, SENIOR PROJECT IN COMMUNICATION STUDIES - 3 Cr. Either an individual investigation of a specific research question resulting in a formal written research report and its oral presentation to the faculty, or an individual applied production project accompanied by a formal written record of the production process and its oral presentation to the faculty. Each student must work with an appropriate faculty supervisor in his/her selected emphasis area. Prerequisite: senior CST major, completion of CST 300, completion of at least 24 credits of CST courses, prior consent of an appropriate faculty supervisor, and prior departmental approval of the project. Students and faculty supervisors are responsible for submitting project proposals for departmental approval prior to registration. Contact the department for information about the approval process

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