To provide quality in both its product and the learning experience it offers. The station should be viewed as a reliable communication source by the university, the community, and all UW-L student organizations.
WMCM is a student-run television station. The studio is located in room 208 Wing Technology Center. Through multiple classes offered by UW-L's Communication Studies Department, students produce news, informational, sports, and entertainment programs for broadcast onto the UW-L campus via campus channel 6 and into the La Crosse community via Charter channel 96 & digital channel 989. Tune in on Tuesdays at 2:45pm & 4:30pm, and Thursdays at 4:30pm. Visit our YouTube channel at anytime for shows, news, special productions, Perfect Pets and more! Find us on Facebook & Follow us on Twitter!