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Picture of WHEN logo.2015 Date: April 23

2014 Wisconsin Health Education Network (WHEN) Annual Meeting

Focusing Upstream through Health Education and Health Promotion: Prevention and Affordable Care ACTions

April 17, 2014 Marriott Madison West • Middleton, Wis.

Participants will:

  • examine the need to address a greater emphasis on prevention and health promotion for cost benefit and a healthier society
  • explore the health-related value of behavioral screening and intervention and motivational interviewing
  • review the current status of the Patient Protection and Affordable Care Act (PPACA) and its focus on prevention and collaboration
  • examine local and regional examples of collaboration for community well-being
  • network with colleagues and new contacts
  • recognize those receiving the 2014 Barbara A. Lange Memorial Award

Printable 2014 Barbara A. Lange Memorial Award Flyer (2 page PDF)
To nominate someone for the Barbara A. Lange Memorial Award, please click on the link above.

April 17, 2014
9 a.m.-3:15 p.m.
Marriott Madison West, 1313 John Q. Hammons Dr., Middleton, Wis.
$89 Early registration fee by March 7

$95 Regular registration fee
$69 Student (full-time) Fee
$69 Senior Rate (65 yrs+) Fee
(Fee includes breaks, luncheon and resource materials)
5 Category 1 CECH/MCHES
.5 CEUs


9-9:10 a.m.
Welcome and Introductory Remarks
Gary D. Gilmore, MPH, Ph.D., MCHES Chair, Wisconsin Health Education Network

9:15-10:15 a.m.
Realistic Approaches to Collaboration and Cost Benefit: The Value of Behavioral Screening and Intervention and Motivational Interviewing for a Healthier Society
Richard L. Brown, MD, MPH, Director, Wisconsin Initiative to Promote Healthy Lifestyles, Professor, Department of Family Medicine, University of Wisconsin School of Medicine and Public Health

10:15-10:30 a.m.
Networking Break

10:30-11:15 a.m.
Clarification and Collaboration for Preventive Services through the Affordable Care Act
Rick Wilk, MPH, MBA (Invited), Regional Administrator, Health Resources and Services Administration (HRSA), U.S. Department of Health and Human Services, Chicago

11:15-11:40 a.m.
Panel Discussion with the Presenters: Dr. Richard Brown
and Mr. Rick Wilk
Moderator: Kurt Eggebrecht, M.Ed., CHES Health Officer, Appleton Health Department

11:45 a.m.-12:45 p.m.
Luncheon & the
2014 Barbara A. Lange Memorial Award (2 page PDF)
To nominate someone for the Barbara A. Lange Memorial Award, please click on the link above.

1-3 p.m.

    Local and Regional Efforts Fostering an Upstream Focus and Collaboration

    Session Moderator: Cynthia A. Musial, CHES, Chief, Chronic Disease Prevention and Cancer Control Section, Wisconsin Division of Public Health

  • Afternoon Keynote Presentation:
    Focusing on Community-Based Collaboratives for Chronic Disease Prevention and Health Enhancement

    Jeffrey J. VanWormer, Ph.D., Project Scientist, Epidemiology Research Center, Marshfield Clinic Research Foundation

  • Local Approaches to Health Enhancement:

    • The Real Happy Hour, Marathon County
      Aaron Ruff, B.S., CHES, Public Health Educator, Marathon County Health Department

    • Making a Healthy Difference with Behavioral Screening and Intervention (BSI) and Motivational Interviewing (MI)
      Mia Croyle, MA, Executive Team, Wisconsin Initiative to Promote Healthy Lifestyles

3-3:15 p.m.
Wrap-up and program evaluation

Accommodations: To make your own arrangements for a hotel room at the Marriott Madison West, 1313 John Q. Hammons Dr., Middleton WI 53562, please call 1.800.228.9290 for reservations or call the hotel directly at 608.831.2000.

Sponsors: University of Wisconsin-La Crosse Community Health and UW-La Crosse Continuing Education and Extension

Register Online NOW!   or   Printable Registration (1 page PDF) 

Download Brochure

Cancellation Policy: Full refund less $25 processing fee on/before March 7, 2014. No refunds on or after March 7. Substitutions will be accepted. Registration implies permission for photos, publicity & inclusion in a participant list unless Continuing Education and Extension is notified in writing prior to the program.

For questions about registration:
Continuing Education and Extension, 608.785.6504, toll-free 1.866.895.9233 or
For questions about the program:
Dr. Gilmore, 608.785.8163 or


Richard L. Brown, M.D., M.P.H. Richard L. Brown, M.D., M.P.H., is a family physician and a tenured professor in the Department of Family Medicine at the University of Wisconsin School of Medicine and Public Health. He completed college and medical school at Brown University, a family medicine residency at Overlook Hospital/Columbia University, and a family medicine research fellowship and masters in public health degree at the University of Washington. He currently serves as Director for the Wisconsin Initiative to Promote Healthy Lifestyles, whose mission is to enhance delivery of behavioral screening and intervention services in healthcare settings throughout the state. With a $12.6 million grant from the Substance Abuse and Mental Health Services Administration, and with additional funding from the Agency for Healthcare Research and Quality, WIPHL has helped 44 healthcare settings conduct over 100,000 screens and 20,000 interventions.
Mia Croyle Mia Croyle is an experienced mental health counselor, assessment specialist, crisis interventionist, drug and alcohol brief interventionist, supervisor, and trainer. She has worked to expand Behavioral Screening and Intervention (BSI) services for depression, tobacco, alcohol, drugs and other healthy lifestyle behaviors for over six years — first as a health educator, then a state-wide treatment liaison linking primary and specialty care, and finally as a member of the executive team of the Wisconsin Initiative to Promote Healthy Lifestyles (WIPHL). She has been responsible for overall program operations, training design and delivery, and coaching and support for health educators and clinical sites. Croyle holds a B.A. in international service and an M.A. in clinical mental health counseling from Valparaiso University.
Kurt Eggebrecht Kurt Eggebrecht serves as director and public health officer for the Appleton Health Department. Prior to his appointment in Appleton he worked nine years as manager of Health Promotion Services at the Medical College of Wisconsin. In this role he developed and managed the worksite health promotion programs for Johnson Controls Inc. U.S. operations (120 worksite locations in 48 states). During this time Eggegrecht also served as an active board member and then president (1997-1999) of the Wellness Council of Wisconsin. Before joining the Medical College, Eggegrecht worked for the Milwaukee Health Department eight years where he developed and coordinated the City of Milwaukee Management Wellness Program. Eggegrecht received his undergraduate training at the University of Wisconsin-La Crosse and his master’s degree from the University of Virginia in Charlottesville VA.
Cynthia Musial  Cynthia Musial is the chief, Chronic Disease Prevention and Cancer Control Section, Wisconsin Division of Public Health. She is a public health educator and a certified health education specialist. Musial is responsible for statewide leadership in the development, coordination and implementation of training and technical assistance to the program’s local and state partners. She has over 20 years of experience in public health, health education and health promotion.   
Aaron Ruff Aaron Ruff is a public health educator with the Marathon County Health Department working to transform local environments and build healthier communities, so that all residents of Marathon County can live a healthy lifestyle. Ruff holds a B.S. in health promotion/community health from Winona State University and is Certified Health Education Specialist (CHES). He is staff to several community coalitions, including the Marathon County Alcohol & Other Drug Partnership, the Healthy Eating Active Living coalition, the Wausau Area Metropolitan Planning Organization’s Bicycle & Pedestrian Sub-Committee and a new initiative in Marathon County focused on families spending quality time together called The Real Happy Hour.  
Jeffrey J. VanWormer, Ph.D.  Jeffrey J. VanWormer, Ph.D., is a behavioral epidemiologist with research interests in the primary prevention of cardiometabolic disease, with particular focus on community-level risk factor surveillance and lifestyle interventions. For the past three years, he has worked at the Marshfield Clinic Research Foundation as an associate research scientist in the Epidemiology Research Center. He has led and assisted with several evidence-based medicine and health disparities projects focused on aspirin and statin use, obesity prevention, oral hygiene, and influenza vaccination, among others. VanWormer is also an investigator member in the national HMO Research Network and Wisconsin’s Institute for Clinical and Translational Research, and associate editor for the scientific journal Diabetes Spectrum.
Rick Wilk Rick Wilk is the regional administrator for the Health Resources and Services Administration (HRSA) Chicago Regional Office. He received his MPH from the University of Hawaii in Health Education and MBA in international business. Wilk is committed to access to care for all and the elimination of disparities in health. He has a special interest in structuring meetings to be transformative events. He does this by facilitating networking and drawing participants into action as part of the meeting to produce measurable results. Prior to federal service, he led health care organizations that delivered primary care, rehabilitation and long-term care services in the private sector.

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