Human Services and Gerontology Programs
Professional Development Opportunities
Planning, Leadership and Marketing for Long Term Care Organizations
As a long term care professional, you know first-hand the challenges associated with building and maintaining a full census. This seminar will help you generate a vision for your organization and unity within your team. Using the tools of target marketing, internal and external branding, and strategic planning and evaluation, you can become more effective and profitable as a provider of quality care. The step-by-step ideas can be applied to your organization immediately.
In this seminar you’ll learn how to
- Create a long-term vision for your long term care organization
- Unite and motivate your staff
- Enhance the quality of life of your residents
- Create realistic step-by-step plans for achieving far reaching dreams
- Make your facility more appealing to customers
- Adopt strategies that set your facility apart from your competitors
- Attract more new residents
- Unlock the secrets to building and maintaining full census
Thursday, July 15, 2010
10 a.m.–4 p.m., registration at 9:30 a.m.
230 Morris Hall, UW-La Crosse Campus
$95, General
$70, Coulee Region LTC Workforce Coalition Members
Lunch included
.45 CEUs (4.5 contact hours)
Target Audience
The seminar is designed for nursing home administrators, admissions/marketing managers and your entire leadership team.
This seminar is an opportunity to gather ideas that will quickly transform your organizations to successful outcomes. Don’t delay, reserve your place today. Space is limited!
Sponsored by UW-L Continuing Education and Extension in partnership with the Coulee Region Long Term Care Workforce Coalition.
About our Speaker
Michael Larson has over 16 years of experience in long-term care strategic planning and marketing.
Mr. Larson has studied what is working and not working in long-term care facilities nationwide. His resume includes marketing/planning roles in skilled nursing facilities, assisted living facilities, CCRC’s and regional marketing director for a leading long-term care organization.
Since 2000 he has helped hundreds of facilities with planning, leadership and marketing through his consulting and training business, Ideas Coach.
For more information: Karen Langaard, 608.785.6508 or langaard.kare@uwlax.edu
Printable Registration Form (1 page PDF)
What the seminar covers
Key success indicators
How to take advantage future changes
How dreaming big influences your success4 success keys:
1 - The drive theory
2 - Awareness theory
3 - Path of least resistance theory
4 - Closing theorySpecializing v. Generalizing
Building competitive barriers to entry
Branding 101
How to create a long-term vision
Market analysis
Creation of long-term vision options
Vision selection criteria & process
Enhancing the vision
Writing a vision statement
Selecting a target market
Criteria for selecting a target market
Prioritizing your target markets
How to use target information to boost admissions
Buying behaviors and preferences
Internal branding
How internal branding impacts your census
How to implement your vision internally
How to use a brand filter
Concepts for internal branding
How to unite and motivate your staff
Long-term vision awareness
Excitement transference
The personal contribution effect
How to guarantee positive movement
External branding
Image development
External brand tools
Hw to expand the value of your brand
How to expand the depth of your brand
How to measure the effectiveness of your brand building efforts
Turning a vision into a strategic business plan
Why plan
Anatomy of a strategic business plan
Tools for writing a strategic plan
Strategic plan examples
Marketing plans
Establishing targets
Becoming known among your target markets – mindshare
Creating and prioritizing action steps
Tips on getting more done with less
Action step evaluation and adjustments
