Module 5: Survey Overview

Lecture Slides

Reading

Required Readings: Zikmund Chapter 9, 10

Recommended Reading: Weisberg, H. F. (2005). The Total Survey Error Approach: A Guide to the New Science of Survey Research. Chicago: University of Chicago Press. Chapter 8 [pdf]  

Practice

Survey Modes [answers]

Links

AAPOR Response Rates Overview

Do cell phones affect survey research?

Total Survey Error Diagram [pdf]