Module 6: Measurement

Lecture Slides

Reading

Required Readings: Zikmund Chapter 13, 14

Required Readings: Stevens, S. S. "On the Theory of Scales of Measurement." Science 103.2684 (1946): 677-80. B. [pdf]

Required Readings Bertrand, Marianne, and Sendhil Mullainathan. "Do People Mean What They Say? Implications for Subjective Survey Data." American Economic Review 91.2 (2001): 67-72.  [pdf]

Practice

Scale of Measurement [docx]

Measuring attitudes, beliefs, behaviors, etc [docx]