HomeWork Case #4 (McDonald's or DuPont)

HomeWork Case (HWC) #4  (McDonald's or Du Pont or General Electric)    Due Tuesday, April 8

Readings for HWC #4

    General Readings

  1. Seeing the Green Light    The Economist 10/20/1990
  2. Ecology in the Marketplace: Profits and Environmentalism are not Opposed Objectives    The Washington Post 11/09/1992
  3. How to Make Lots of Money, and Save the Planet Too.    The Economist  06/03/1995
  4. The Uncommon Good    The Economist    08/19/1995
  5. A Corporate Green-Shift//Several companies that have tried to be "eco-efficient" have discovered that "saving the planet" can also save them money  Minneapolis Star-Tribune    04/14/1999
  6. Doing Well by Doing Good    The Economist    04/20/2000

  7. Climate change  Regulate us, please    Oct 6th 2005  From The Economist print edition  The difficulties of a policy on climate change

  8. Coca-Cola In hot water  Oct 6th 2005    From The Economist print edition  The world's biggest drinks firm tries to fend off its green critics

  9. Climate change  Welcome to Kyoto-land  Oct 7th 2004 | NEW YORK  From The Economist print edition  Why European companies may not lose out to their American rivals under the Kyoto treaty on greenhouse-gas emissions

  10. Climate Change Strategy: The Business Logic Behind Voluntary Greenhouse Gas Reductions   by Andrew J. Hoffman    California Mangement Review, Spring 2005, PDF

  11. The Five Competitive Forces That Shape Strategy  Awareness of the five forces can help a company understand the structure of its industry and stake out a position that is more profitable and less vulnerable to attack. by Michael E. Porter  Harvard Business Review  January 2008 (intro only) ♦ VIDEO: Watch the author describe the five forces and how to put this strategy framework into practice.

  12. Cleaning up: Business and Climate Change: A Special Report May 31st 2007 From The Economist print edition Business is getting down to cutting carbon, but needs more incentives to make much difference to climate change, argues Emma Duncan

     

    Readings for the McDonald's Case

  1. Food for Thought (McDonald's works with EDF to form policies)    The Economist    08/29/1992 
  2. McDonald's & EDF Mark 10th Anniversary of Landmark Alliance    PR Newswire    12/21/1999
  3. The Greening of McDonald's Environmental Houdini Act Transforms Chain from Rogue to Role Model    The Boston Globe    01/24/2000
  4. EarthShell Saw Big Macs and Big Bucks - Got Big Woes    The Wall Street Journal    04/10/2001

  5. McDonald’s turned around  Big Mac's makeover  Oct 14th 2004 | OAK BROOK, ILLINOIS      From The Economist print edition  The world's biggest fast-food company has pulled off a remarkable comeback

Readings for the Du Pont Case

  1. The Millennium - Finance & Companies: It Began With Gunpowder - The history of Du Pont speaks volumes about the history of the modern corporation    The Wall Street Journal    01/11/1999
  2. DuPont's Punt: Can the world's biggest chemicals firm embrace greenery and thrive at the same time?     The Economist    09/30/1999
  3. Ethics of Du Pont's CFC Strategy 1975-1995 Journal of Business Ethics April 1998 (pdf file)

Readings for the General Electric Case

  1. The greening of General Electric   A lean, clean electric machine  Dec 8th 2005   From The Economist print edition  Jeffrey Immelt is betting the future of his company on environmental technologies
  2. The greening of GE  by Peter Fairley    IEEE Spectrum    July 2005  PDF
  3. Connecting Profits and Preservation  by John Teresko    Industry Week  Dec. 2005  PDF

  4. A coat of green Sep 7th 2006 From The Economist print edition Business is becoming more environment-minded, but only because government is pushing (Contains a discussion of GE's ecomagination)

  5. Fairfield v the valley  May 31st 2007 From The Economist print edition  Two competing models for the clean-energy business

  6. GREENER POSTURES  GE's Environment Push Hits Business Realities  CEO's Quest to Reduce Emissions Irks Clients; The Battle of the Bulbs  By KATHRYN KRANHOLD  Wall Street Journal  September 14, 2007; Page A1

  7. A change in climate Jan 17th 2008 From The Economist print edition  The greening of corporate responsibility

  8. Ahead of the Pack  GE's Jeffrey Immelt on why it's business, not personal Wall Street Journal  March 24, 2008; Page R3