Strategizing is a rhetorical act: the writer planning coordinated effects on readers.   All rhetorical acts—whether  in speech or in writing—are situated in five basic elements: 

•  the subject & purpose,

•  the audience,        

•  the persona presented,

•  the multiple contexts surrounding each event, and

•  the genre through which the subject and purpose are presented. 

The writer’s work is figure out appropriate and cohesive strategies to accomplish her purpose. 

The Rhetorical Triangle    

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