January 30, 2007



Members Present: Angell, Baggett, Kahl, Sullivan, Rolfhus, Wood, Wycoff-Horn, Zheng  

Members Absent:          McDougal (exc.), Socha (exc.)

Consultants Present: Bakkum, Dittman, Herling, Johnson, Schumacher, Walls                  

Guests: Anglehart , Barrista, Gibson, Knox, Nelson, Toyosaki                              


  1. M/S/P to approve the minutes of Tuesday, January 30th, 2007 (1 abst.).


  1. Second Readings:

Proposal #1; Communication Studies

      Change titles of major/emphases and minors.

                  Advocacy and Cultural Criticism (from Persuasion and Public Communication)

                  Broadcast and Digital Communication (from Telecommunication)

Organizational and Professional Communication (from Public Relations and Organizational Communication)

                                                            (No change to Interpersonal Communication Title)

                                                Change required courses and electives

                                                Change CLS college core research class from CST 300 to 302.

                                                New Courses:

                                                            CST 215, Influence, Advocacy, and Persuasion, 3 credits.

Explores how we use communication to influence one another: advocacy is persuasive communication and persuasive communication is an essential agent of change in human culture, especially in democratic and capitalistic societies. Introduces methods used to investigate persuasive communication, establishes basic elements of persuasive messages and basic principles of ethical persuasive communication. Provides practical experience in distinguishing between ethical and unethical persuasive messages. Investigates  the responsibilities of participants in persuasive communication, both senders and receivers, and the important role of communication criticism in describing, explaining, and evaluating persuasive messages.  Offered Semester I only.


CST 317, Communication and Cultural Criticism, 3 credits.

Communication and culture are interdependent: neither exists without the other. Communication both perpetuates oppressive cultural practices and enables positive cultural changes. Understanding the dynamic interdependence of communication and culture reveals that communication criticism is a tool for cultural change. In this course, students are introduced to theories about the relationship between communication and culture as well as critical methods for applying these theories to explore that relationship. Prerequisite: CST  190.Offered alternating Semester I’s only.


CST 338, Sex, Love, and Romance in the Mass Media, 3 Credits.

This course examines the role of print and electronic media in constructing and/or reinforcing unrealistic mythic and stereotype images and ideals of sex, love and romance and the impact of these portrayals on men, women, and children. Multidisciplinary research and theory provide the basis for the focus on practical applications. Students will attempt to identify mass media myths and unrealistic portrayals. Prerequisite: CST 230 or W-S 100. Offered as needed.


CST 413, Advocacy and Persuasive Campaigns, 3 Credits.

Contemporary theory and research in persuasion with a special focus on campaigns. Students will apply course material while organizing and implementing a persuasive campaign. This course examines the nature, role and processes of communication campaigns. Prerequisite: CST 190 and Jr. Standing. Offered Semester II Only.


CST 417, Communication and Race, 3 Credits.

Because human understanding of ethnicity and race is established, maintained, and changed by communication, communication criticism provides a uniquely useful perspective on ethnic and racial issues. From the perspective of communication studies, ethnicity and race are continuously defined, interpreted, and acted out as we communicate with one another on a daily basis in all contexts of communication. This course introduces students not only to research on ethnicity and race in communication studies but also to related research in other disciplines. Prerequisite: At least 9 credits in CST courses above CST 110. Offered alternating Semester II’s.


CST 419, Mass Media, Identity and Communication, 3 Credits.

Mass media frequently represent and perpetuate stereotypes of social groups. When we are isolated from groups different from ourselves, we tend to define ourselves in relation to mass media representations of groups with which we identify. Communication among individuals and social groups is influenced by mass media’s representations of social groups. This course facilitates critical examination of social stereotypes perpetuated by mass media and investigation of the effects of these stereotypes on communication in various social contexts. Prerequisite: CST 190.


                                                Change Prerequisites: CST 350, 374, 471

                                                Change Course Number: CST 170 TO CST 271

Change Course Title:

CST 230 FROM  Introduction to Communication TO Interpersonal Communication

            CST 271 FROM   Telecommunication Media Literacy TO Media Literacy

            CST 315 FROM Analysis of Public Discourse TO Communication Criticism

            CST 334 FROM Women, Men, and Communication TO Gender Communication

            CST 370 FROM Telecommunication Media Writing TO Broadcast Media Writing

            CST 375 FROM Telecommunication Media News Writing TO Broadcast Media Newswriting

            CST 410 FROM   Argumentation TO Advocacy and Argumentation

            CST 412 FROM Persuasion TO Advocacy and Persuasion

CST 471 FROM Telecommunication Media Management TO Broadcast and Digital Media Management

CST 480 FROM Telecommunication Media and Modern Society TO Broadcast Media and Modern Society


M/S/P to approve the proposal.


3.       First Readings:

Proposal #2: Athletic Training

                        Increase credits to 72.

                        Add ESS 368 as a requirement.

                        Remove MTH 145 as a prerequisite for advanced courses.

Discussion focused on the increase in credits and the committee asked for a sample schedule to show that it is possible to graduate in 4 years. Change would be retroactive to all students, although program director said almost all students already take the class.


This is a first reading; there will be a second reading.


Proposal #3: ESS 323 Nutrition and Sport, Revise prerequisite FROM ESS 302 TO ESS 302 or NUT 200


M/S/P to waive the 2nd reading and approve the proposal.


            Proposal #4: Microbiology Proposal

NEW Microbiology Minor (All colleges, excluding Teacher Certification programs) – 22 Credits, including MIC 230, 350 or 407, 416 or 425. Remaining credits from the following electives: MIC 350, 406, 407, 416, 420, 421, 425, 426, 427, 428, 434, 442, 454, 460; BIO 406, 412, 413, 449, 463.


NEW Microbiology Major with Business Concentration (Science and Health, Business, Liberal Studies) – 59 Microbiology/Biology/Business Credits:

A.     Biology Core (7-8 Credits); BIO 105 and a second Biology course (BIO 203, 204, 210, 303, 306, 312, or 315)

B.     Microbiology Core (22 Credits); MIC 230, 350, 406, 416, 425, 461

C.     Business Core (24 Credits); ECO 110, 120; ACC 221, 222; FIN 355; MKT 309; MGT 205, 308

D.     Microbiology/Biology electives (5-6 Credits, at least three credits from List I, a maximum of two credits from List III. One course from List II strongly recommended);

List I: MIC 407, 420, 421, 426, 427, 428, 434, 440, 454, 460

List II: MIC 442, BIO 406, 412, 413, 449, 463

List III: MIC 479, 489, 499 (only 1 credits of MIC 479 applies to List III)

E.      Additional Requirements: One course in math (MTH 145 or above), one course in physics (PHY125 or 104 or 204) and a minimum of 19 credits of chemistry are required including: CHM 103, 104, 300 (or 303, 304 & 305), 325 (or 417 & 418).


Note: The Physics series PHY 103/104 or PHY 203/204 may be required for students pursuing graduate or professional degrees.


ADD Physics requirement to major.


M/S/P to waive the 2nd reading and approve the proposal.


  1. Consent Agenda: None
  2. Old Business: None
  3. New Business: Brief discussion was held on how to count credits in programs consistently.
  4. Meeting Adjourned at 4:45 p.m. Next meeting Tuesday, February 13, 2007.


Submitted by

Diane Schumacher, UCC Secretary