your money... ...your future.


Mission Statement

The mission of “It Make$ Cents!,” a financial literacy program at the University of Wisconsin-La Crosse, is to provide students with knowledge, skills, and resources to develop an understanding of personal finance and stay proactive in areas such as, but not limited to, determining financial aid options, loan repayment, fostering spending awareness, developing a comprehensive and holistic budget, acquiring appropriate banking knowledge, understanding progressive ways to pay off debt, paying off credit card debt, maintaining a good credit report,  and setting up retirement accounts.

The program plans to accomplish this mission through extensive collaboration with other University entities in order to create the best holistic financial literacy package to students by taking a multifaceted approach that includes an online curriculum, workshops, special events, residence hall presentations, social media outreach, one-on-one consultations and presence at campus functions, such as Freshman Orientation, Welcome Week, and Campus Close-Up, to increase awareness, understanding, and knowledge of relevant financial issues that will empower them to achieve success in regards to their current educational goals and future financial freedom.