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Book Cover

The Shark and the Fish: Applying Poker Strategies to Business Leadership

UW-L Author: Charley Swayne
Professor Emeritus - Marketing
Copyright: 2012
Publisher: ECW Press

Swayne, Charley. The Shark and the Fish: Applying Poker Strategies to Business Leadership.Toronto, Ontario, Canada: ECW Press, 2012.

Patience and aggression are key elements of a successful poker strategy, but also, as this innovative and accessible guide reveals, to a successful leadership strategy in business decisions. Acclaimed poker instructor Charles Swayne presents down-to-earth career advice using a language that makes the valuable guidance both relatable and understandable—the language of poker. The logic-based viewpoint built upon proven strategies will be a welcome relief to individuals who have been turned off by self-help books that use empty metaphors and promises and are looking to give their professional circumstances a boost or improve their daily corporate interactions. In poker and in business there are written rules—and unwritten ones as well. Offering such insight as considering the perspectives of others during a negotiation in the same manner as reading hands and players, and understanding the stakes and accepting financial limitations in the mindset of raising a bet, this business success guide will inspire confidence and purpose in both the boardroom and at the card table.

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