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Mediamark Reporter (MRI):
Market research data from the Survey of the American
Consumer including media choices, product usage,
demographics, lifestyle, and attitudes, based on interviews with 26,000
adult U.S. consumers. Additional studies: Teenmark,
Local Market, Business-to-Business,
and Upper Deck. Coverage: Fall 2001 to present.
Guides:
Create an Account |
User Agreement |
Get Started |
Reading Reports
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Note: New users must
create a user account using their uwlax.edu e-mail prior
to using Mediamark Reporter. Returning users will need to
sign in with their individual username and password. If you
need help, please contact
chilton.gala@uwlax.edu
or the
Reference Desk
for assistance (785-8508). |
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ReferenceUSA:
Current and detailed profiles for over 14 million U.S. businesses;
search by company name SIC/NAICS codes, type of business, business
size, and more.
Tutorial.
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 ABI/INFORM Global
(ProQuest):
Indexes and abstracts articles from more than 1600 scholarly and
trade business periodicals with full-text from more than 700
journals. It is an excellent source of
information on management techniques, corporate strategies, trends,
and business conditions. Coverage: 1971 to present with small
collection (25 titles) back to early 1900's. Updated: bi-monthly.
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 Business
Source Elite (EBSCOhost):
Nearly 1,050 journals covering business, management, economics, banking, finance, accounting and much more.
Coverage: 1984 to present. Updated: daily.
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Foundation Directory Online (The Foundation
Center):
is a searchable index of 125,000 grants of over $10,000
awarded by top funders in the United States. Records include
name/location of the recipient, grant description, year, amount, and
funder contact information.
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Note: This resource is available to
current UW-L faculty and students only. Please contact the
Reference Desk (785-8508) for a username and password. |
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GMID - Global Market Information Database (Euromonitor):
Contains
over 4 million statistics on industries, countries, and consumers as
well as 15,000 industry, company, country, and consumer reports.
This resource also includes 205 country reports and market and brand
share rankings. Individual and cross-country comparisons
of data types include demographic and
economic statistics, lifestyle indicators including
housing and household facilities, travel and tourism trends, GDP
trends, and
income and earnings potential. Coverage: 1977 to present. Forecast
Data: Through 2015. Updated:
weekly. Note: Data in this resource may be used for research
and private study only.
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JSTOR
Business Collection:
46 full text journals related to business. Most of these journals are
full-text until late 1990's (1996-1998) with no current issues.
Coverage: varies early 1900's to 2000. Updated: quarterly.
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New look, same resource. The JSTOR
Business Collection will have a new look beginning April 4. |
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MarketLine Business Information Center (Datamonitor)
MarketLine contains business information from primary and secondary
sources. This database offers concise profiles of 10,000 companies,
2,000 industries, and 50 countries. It also offers 2,500 company SWOT analyses and is constantly updated with the latest business and
industry news. Updated: Company and industry profiles - biannually;
Country profiles - annually
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SBRnet (Sports Business Research
Network):
Focusing on market research and industry news covering all facets of
the sports business industry. Includes such topics as: equipment
sales, sports participation, broadcasting, sponsorship, and
sports marketing. Coverage: 1996 to present. Updated: daily.
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New look, same resource: As of February
7, 2008, this resource has a new interface, but provides access
to the information! If you
need help, please contact the
Reference Desk
for assistance (785-8508). |
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Sourcebook·America (ESRI):
Detailed demographic information
along with consumer expenditure data for the entire United States. Includes The Sourcebook of ZIP Code
Demographics and The Sourcebook of County Demographics.
Found on the Statistics/Geography workstation in the reference
area.
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Standard &
Poor's NetAdvantage:
A comprehensive database of financial information,
providing access to 11 key financial publications. Coverage: current. Updated: daily.
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STAT-USA/Internet (U.S.
Department of Commerce):
(1) State of the
Nation--current and historical economic and financial releases
and economic data;
(2) GLOBUS & NTDB--current and historical trade-related
releases, international market research (Country Commercial
Guides (CCG)), trade opportunities, country analysis (Country
Background Notes), and
the National Trade Data Bank. Access on the Statistics/Geography and Business
workstations in the reference area.
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USA
Trade Online (U.S. Department of Commerce):
Guide. Export and import information and statistics from the Foreign Trade
Division of the U.S. Census Bureau and STAT-USA. Coverage:
1992 to present. Updated: monthly. Access on the Statistics/Geography and Business workstations in the
reference area.
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World
Marketing Data and Statistics (Euromonitor):
Contains
information on 205 countries, resulting in a access to over one
million country statistics. Individual and cross-country comparisons
of 1,000 data types such as demographic and
economic statistics, lifestyle indicators including
housing and household facilities, travel and tourism trends, GDP
trends, and
income and earnings potential. Coverage: 1977 to present. Forecast
Data: Through 2015. Updated:
weekly. Note: Data in this resource may be used for research
and private study only.
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The following web resources were selected by librarians:
Ad*Access Images and information for
over 7,000 US and Canadian newspaper and
magazine advertisements from 1911 to1955.
Subject areas include radio, television,
transportation, beauty and hygiene, and
World War II.
Export.gov
Export basics, market research, market & trade leads,
pricing/ quotes/ negotiations, shipping & documentation, finance,
trade shows & events, counseling & advocacy, help with trade
problems. Access to some content may require registration.
Market Segmentation: A Guide to Sources of
Information (Library of Congress guide)
Marketing
Web sites A directory listing of related
sites.
Trade
Publications Need to find out what the
trade journals are for an industry like
marketing, transportation, or information
technology? This trade publications
site doesn't include full text articles from
these journals, but does include a list of
trade journals arranged by industry.
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= More information
