Marketing
(MKT)
College of Business Administration
Department Chair: Stephen Brokaw
316 Wimberly Hall, 608-785-8118
e-mail: brokaw.step@uwlax.edu
Professors: Brokaw, Finch;
Associate Professors: Achenreiner, Pollman; Lecturer: Chilsen.
Marketing Major
(College of Business Administration)
—
24 credits, including MKT 341, 362, 365, 367, 370,
386, 415, and 479.
300/400 level marketing courses are open only to those
students who have been admitted to the business program and students in
business-related programs for which such a course is specifically required.
Exceptions to this policy may be made only by the College of Business
Administration dean.
MKT 309 Cr. 3
Principles of Marketing
An introduction to the study of marketing in business and other organizations. Topics include: the
marketing environment, marketing strategies and decision-making, marketing
ethics and the international dimension of marketing strategy. Prerequisite:
ECO 110 and junior standing or admission to the business program.
MKT 341 Cr. 3
International Marketing
An analysis of worldwide marketing opportunities
through a consideration of political, legal, economic, and cultural factors
in the international context. Prerequisite: MKT 309. (Not open for credit
to students who are enrolled in or have completed MKT 745).
MKT 362 Cr. 3
Buyer Behavior
This course examines basic concepts related to
understanding buyer behavior. Topics include information processing,
perception, and decision making. Also examines individual and
socio-cultural variables which influence buyer behavior. Prerequisite: MKT
309.
MKT 365 Cr. 3
Promotions and Advertising Management
Introduces the various forms and tools of Marketing
Promotion. Includes an analysis of promotional activities in the
development of whole marketing plans. Develops student understanding of the
role of promotion and the integrated nature of marketing planning. Details
the nature and process of developing advertising campaigns as a part of the
promotional mix. Examines advertising research, media planning, budgeting,
creative
activities, and ethical considerations. Prerequisite: MKT 309.
MKT 367 Cr. 3
Market Research
This course examines the research techniques commonly
used to examine buyer behavior, including secondary data, surveys, and
focus groups. Topics also include an analysis of research design methods,
and the application of research to marketing decision making. Prerequisite:
MKT 309 and BUS 230.
MKT 370 Cr. 3
Professional Selling and
Sales Management
Introduction to selling and sales management as a part
of marketing activity and as a professional business process. Includes:
identification of sales prospects; determination of client needs;
after-sales customer support; legal and ethical obligations of sales
professionals; development of oral and written communications for selling;
analysis of organizational structure; sales forecasting methods for
product, territory and personal sales goals; selection, training, and
compensation of sales professionals. Prerequisite: MKT 309.
MKT 386 Cr. 3
Industrial Marketing and Transportation
Business-to-business marketing issues are explored and
the relationships among competitors, customers, and collaborators are
investigated. Covers the roles of members of the value chain and channels
of distribution. Strategic overview of the role of global transportation
management, as well as tactical control issues for the entire logistics
supply chain are covered. Prerequisite: MKT 309.
MKT 400 Cr. 1-3
Marketing Forum
Emphasis will be on examination and study of current
management and marketing issues. Topics will vary from semester to
semester. Prerequisite: consent of instructor. Repeatable for
credit — maximum
6.
MKT 415 Cr. 3
Senior Seminar
The planning, development, and implementation of an
individual research project in marketing. Students will develop and produce
a project report related to their marketing studies and career goals.
Prerequisite: MKT 362 and 367. To be taken concurrently with MKT 479 in the
student’s semester of graduation.
MKT 440 Cr. 3
Comparative Marketing Systems
A comparative marketing analysis of a specific region
or country. An examination of the marketing practices, social forces,
politics, trade history, and economics of (a) specific international area(s). Special attention to the operations of U.S. based firms operating
in the area(s). Course may provide opportunity for student travel to the
region upon completion of the semester. Prerequisite: MKT 309 and
341. Note:
1 — the area(s) of consideration may vary across semesters, and
students should contact the marketing department for specifics; 2
— participation
in the tour option requires enrollment in INS 226 for one credit.
MKT 444 Cr. 3
Sports and Recreation Marketing
A comprehensive study of the planning, organization
and implementation of marketing plans for all segments of the sports and
recreation industry. Topics covered include: assessing market potential,
defining the customer, location analysis, pricing, promotion, facilities
and services management. Other issues addressed include the impact of new
technology, cultural changes and other uncontrollable factors on sports
marketing. Prerequisite: MKT 309. Offered Sem. II.
MKT 445 Cr. 3
International Marketing Strategies
A study of policy and strategy formulation in
the context of international marketing. Emphasis is
placed on both the theory and application of international marketing
decision processes. Prerequisite: MKT 309 and 341.
MKT 450 Cr. 1-6
College of Business Administration Internship
The internship program as conceived and implemented is an unusual program designed to provide
an opportunity for students in the College of Business Administration at
the University of Wisconsin-La Crosse to participate in an approved program
with a cooperating business, governmental, or civic organization for
usually 15 weeks of their undergraduate work.
For
additional information, see internship description under the College of
Business Administration heading. Repeatable for
credit. Pass/Fail grading.
MKT 479 Cr. 3
Marketing Management
The analysis, planning, implementation and control of marketing programs designed to bring about
desired exchanges with target markets within organizational
objectives. Prerequisite: MKT 362 and 367. To be taken concurrently with
MKT 415 in the student’s semester of graduation.
MKT 499 Cr. 1-3
Independent Study
Individual reading or research under the guidance of a
staff member. Open to selected advanced
students who have excellent records in the department.
Registration with the consent of the student’s regular adviser, the
instructor and the department chairperson. Repeatable for credit —
maximum 6. Pass/Fail grading.
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Last
Modified:August 13, 2003
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