309 Cr. 3
An introduction to the study of
marketing in business and other organizations. Topics include: the marketing
environment, marketing strategies and decision-making, marketing ethics and
the international dimension of marketing strategy. Prerequisite: ECO 110 and
junior standing or admission to the business program.
700 Cr. 2
Marketing is the business function
that identifies customer needs and wants, determines which target markets the
organization can best serve, and designs appropriate products and services to
serve those markets. The goal of marketing is to create customer satisfaction
profitably by building value-laden relationships with customers. The goal of
this course is to develop students? analytical ability and managerial
perspective in the planning of comprehensive marketing programs. This course
is an Internet course.
309 and 700 are MBA foundation courses.
745 Cr. 3
Marketing: Environment and Operations
An advanced examination and
analysis of the legal, political, economic and cultural factors influencing
the marketing of goods and services abroad. Special emphasis will be placed
upon the complexity of foreign operations through the formulation, negotiation
and implementation of strategic marketing decisions for overseas markets. (Not
open for credit to students who have completed or who are enrolled in MKT
749 Cr. 3
An advanced course in marketing
devoted to the exploration of new developments in marketing theory and
investigation of marketing problems.
797 Cr. 1-3
Individual reading or research
under the guidance of a staff member. Registration with consent of the
student?s regular adviser, the instructor, and the department chairperson.
Students must have completed a minimum of 21 credits in the MBA program with a
minimum GPA of 3.50. Approval form available in the office of the dean of the
College of Business Administration. Form must be completed prior to
registration. Repeatable for credit ? maximum 3.*
Maximum of three credits in independent study in any combination of ACC
797, ECO 797, FIN 797, MGT 797 and MKT 797.