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Marketing (MKT)

MKT 309 Cr. 3
Principles of Marketing

An introduction to the study of marketing in business and other organizations. Topics include: the marketing environment, marketing strategies and decision-making, marketing ethics and the international dimension of marketing strategy. Prerequisite: ECO 110 and junior standing or admission to the business program.

MKT 309 is a Pre-MBA foundation course.

BUS 490/690 Cr. 1-3
Executive-in-Residence Forum

The Forum, as conceived and implemented, provides students with opportunities to discuss critical business issues confronting corporate managers and public officials. Course will focus on environmental forces which impact on decision making, managerial techniques and styles and futuristic planning. Prerequisite: senior
standing or consent of the dean of the College of Business Administration. May be applicable to core restricted electives or major electives if approved by major department chairperson. Repeatable for credit - maximum 6.

MKT 700 Cr. 2
Marketing Principles

Marketing is the business function that identifies customer needs and wants, determines which target markets the organization can best serve, and designs appropriate products and services to serve those markets. The goal of marketing is to create customer satisfaction profitably by building value-laden relationships with customers. The goal of this course is to develop students' analytical ability and managerial perspective in the planning of comprehensive marketing programs.

MKT 740 Cr. 3
Marketing Analysis

Analysis of problems involving marketing mix problems of product, pricing, channels of distribution, and promotion. Particular attention devoted to the development of a marketing program based upon demographic and psychographic segmentation of the demand structure.

MKT 745 Cr. 3
International Marketing:
Environment and Operations

An advanced examination and analysis of the legal, political, economic and cultural factors influencing the marketing of goods and services abroad. Special emphasis will be placed upon the complexity of foreign operations through the formulation, negotiation and implementation of strategic marketing decisions for overseas markets. (Not open for credit to students who have completed or who are enrolled in MKT 441/641.)

MKT 749 Cr. 3
Seminar in Marketing

An advanced course in marketing devoted to the exploration of new developments in marketing theory and investigation of marketing problems.

MKT 797 Cr. 1-3
Independent Study

Individual reading or research under the guidance of a staff member. Registration with consent of the student's regular adviser, the instructor, and the department chairperson. Students must have completed a minimum of 21 credits in the MBA program with a minimum GPA of 3.50. Approval form available in the office of the dean of the College of Business Administration. Form must be completed prior to registration. Repeatable for credit - maximum 3.*


This catalog is a record of graduate programs, courses, policies, staff and facilities as of April 1, 1997. The University of Wisconsin-La Crosse reserves the right to change any of the information in this catalog at any time and without giving prior notice. This catalog does not establish a contractual relationship. For a further explanation of your rights and responsibilities as a student please see the Welcome and Note to Students section.


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