MARKETING (MKT)
Course Descriptions
MKT 309 Cr. 3
Principles of Marketing
An introduction to the study of marketing in business and
other organizations. Topics include: the marketing environment,
marketing strategies and decision-making, marketing ethics and
the international dimension of marketing strategy. Prerequisite:
ECO 110 and junior standing or admission to the business
program. MBA foundation course.
MKT 700 Cr. 2
Marketing Principles
Marketing is the business function that identifies customer
needs and wants, determines which target markets the
organization can best serve, and designs appropriate products
and services to serve those markets. The goal of marketing is to
create customer satisfaction profitably by building value-laden
relationships with customers. The goal of this course is to
develop students’ analytical ability and managerial perspective
in the planning of comprehensive marketing programs. This course
is an internet MBA foundation course.
MKT 745 Cr. 3
International Marketing: Environment and Operations
An advanced examination and analysis of the legal, political,
economic and cultural factors influencing the marketing of goods
and services abroad. Special emphasis will be placed upon the
complexity of foreign operations through the formulation,
negotiation and implementation of strategic marketing decisions
for overseas markets. (Not open for credit to students who have
completed or who are enrolled in MKT 341.) Offered occasionally.
MKT 749 Cr. 3
Seminar in Marketing
An advanced course in marketing devoted to the exploration of
new developments in marketing theory and investigation of
marketing problems. Offered occasionally.
MKT 797 Cr. 1-3
Independent Study
Individual reading or research under the guidance of a staff
member. Registration with consent of the student’s regular
adviser, the instructor, and the department chairperson.
Students must have completed a minimum of 21 credits in the MBA
program with a minimum GPA of 3.50. Approval form available in
the office of the dean of the