MARKETING
(MKT)
College
of Business Administration
Department
Chair: James Finch
316
Wimberly Hall, 608-785-8118
e-mail:
finch.jame@uwlax.edu
Professors: Brokaw, Finch; Associate
Professors: Achenreiner, Pollman; Assistant Professor: Stapleton; Lecturer:
Chilsen.
(College
of Business Administration) —
24
credits, including MKT 341, 362, 365, 367, 370, 386, 415, and 479.
BUS 230 Cr.
3
Business
and Economics Research and Communication
The
study of the scientific method as used in business and economics research,
beginning with the identification of the problem and culminating in the final
report. Analysis of the reliability and validity of data, effectiveness of
presentation and critical study of the validity of conclusions. Prerequisites:
completion of the College of Business Administration English requirements, C-S
101, and MTH 205 or 250.
BUS 240 Cr.
3
Introduction
to International Business
The
course serves as an introduction to the field of international business and
relates it to both the functional areas of business and to the basic
disciplines which define the international environment. Within this frame of
reference, the course focuses on the problems and opportunities which arise
when firms conduct business abroad.
300/400
level marketing courses are open only to those students who have been admitted
to the business program and students in business-related programs for which
such a course is specifically required.
Exceptions to this policy may be made only by the College of Business
Administration dean.
MKT 309 Cr.
3
Principles
of Marketing
An
introduction to the study of marketing in business and other organizations.
Topics include: the marketing environment, marketing strategies and
decision-making, marketing ethics and the international dimension of marketing
strategy. Prerequisite: ECO 110 and junior standing or admission to the
business program.
MKT
341 Cr.
3
International
Marketing
An
analysis of worldwide marketing opportunities through a consideration of
political, legal, economic, and cultural factors in the international context.
Prerequisite: MKT 309. (Not open for credit to students who are enrolled in or
have completed MKT 745).
MKT 362 Cr.
3
Buyer
Behavior
This
course examines basic concepts related to understanding buyer behavior. Topics
include information processing, perception, and decision making. Also examines
individual and socio-cultural variables which influence buyer behavior.
Prerequisites: MKT 309.
MKT
365 Cr.
3
Promotions
and Advertising Management
Introduces
the various forms and tools of Marketing Promotion. Includes an analysis of
promotional activities in the development of whole marketing plans. Develops student
understanding of the role of promotion and the integrated nature of marketing
planning. Details the nature and process of developing advertising campaigns as
a part of the promotional mix. Examines advertising research, media planning,
budgeting, creative
activities,
and ethical considerations. Prerequisite: MKT 309.
MKT 367 Cr.
3
This
course examines the research techniques commonly used to examine buyer
behavior, including secondary data, surveys, and focus groups. Topics also include
an analysis of research design methods, and the application of research to
marketing decision making. Prerequisites: MKT 309 and BUS 230.
MKT 370 Cr.
3
Professional
Selling and Sales Management
Introduction
to selling and sales management as a part of marketing activity and as a
professional business process. Includes: identification of sales prospects;
determination of client needs; after-sales customer support; legal and ethical
obligations of sales professionals; development of oral and written communications
for selling; analysis of organizational structure; sales forecasting methods
for product, territory and personal sales goals; selection, training, and
compensation of sales professionals. Prerequisite: MKT 309.
MKT 386 Cr.
3
Industrial
Marketing and Transportation
Business-to-business
marketing issues are explored and the relationships among competitors,
customers, and collaborators are investigated. Covers the roles of members of
the value chain and channels of distribution. Strategic overview of the role of
global transportation management, as well as tactical control issues for the
entire logistics supply chain are covered. Prerequisite: MKT 309.
BUS 400 Cr.
1
Foreign
Study Tour
This
course and accompanying tour will give students an opportunity to gain an
in-depth knowledge of a foreign city and/or region. The class will prepare
students for international travel in general, and for the experience of
visiting selected cities/areas. The specific cities/areas to be visited may
vary by semester and by professor. Students are encouraged to meet with
prospective professors/leaders early so that the students’ interests will best
be served. To be taken concurrently with INS 226. Prerequisites: FIN 355, MKT
309, and permission of instructor.
Notes: 1) class is open only to those students participating in the
class tour which will generally be for two weeks and commence at the end of the
regular semester. 2) students who enroll in the class/tour will be asked to
make a non-refundable deposit prior to the beginning of the semester.
MKT 400 Cr.
1-3
Marketing
Forum
Emphasis
will be on examination and study of current management and marketing issues.
Topics will vary from semester to semester. Prerequisite: consent of
instructor. Repeatable for credit — maximum 6.
MKT 415 Cr.
3
Senior
Seminar
The
planning, development, and implementation of an individual research project in
marketing. Students will develop and produce a project report related to their
marketing studies and career goals. Prerequisites: MKT 362 and 367. To be taken
concurrently with MKT 479 in the student’s semester of graduation.
MKT 440 Cr.
3
Comparative
Marketing Systems
A
comparative marketing analysis of a specific region or country. An examination
of the marketing practices, social forces, politics, trade history, and
economics of (a) specific international area(s). Special attention to the
operations of U.S. based firms operating in the area(s). Course may provide
opportunity for student travel to the region upon completion of the semester.
Prerequisite: MKT 309 and 341. Note: 1 — the area(s) of consideration may vary
across semesters, and students should contact the marketing department for
specifics; 2 — participation in the tour option requires enrollment in INS 226
for one credit.
MKT 444 Cr.
3
Sports
and Recreation Marketing
A
comprehensive study of the planning, organization and implementation of
marketing plans for all segments of the sports and recreation industry. Topics
covered include: assessing market potential, defining the customer, location
analysis, pricing, promotion, facilities and services management. Other issues
addressed include the impact of new technology, cultural changes and other
uncontrollable factors on sports marketing. Prerequisites: MKT 309. Offered Sem.
II.
MKT
445 Cr.
3
International
Marketing Strategies
A
study of policy and strategy formulation in the context of international
marketing. Emphasis is placed on both the theory and application of
international marketing decision processes. Prerequisites: MKT 309 and 341.
MKT 450 Cr.
1-6
College
of Business Administration Internship
The
internship program as conceived and implemented is an unusual program designed
to provide an opportunity for students in the College of Business
Administration at the University of Wisconsin-La Crosse to participate in an
approved program with a cooperating business, governmental, or civic
organization for usually 15 weeks of their undergraduate work. For additional
information, see internship description under the College of Business
Administration heading. Repeatable for credit. Pass/Fail grading.
MKT
479 Cr.
3
Marketing
Management
The
analysis, planning, implementation and control of marketing programs designed
to bring about desired exchanges with target markets within organizational objectives. Prerequisites:
MKT 362 and 367. To be taken concurrently with MKT 415 in the student’s
semester of graduation.
MKT
499 Cr.
1-3
Individual
reading or research under the guidance of a staff member. Open to selected
advanced students who have excellent records in the department. Registration
with the consent of the student’s regular adviser, the instructor and the
department chairperson. Repeatable for credit — maximum 6. Pass/Fail grading.