Communication Studies (CST)

College of Liberal Studies
School of Arts and Communication
Department Chair: Ronda Smith
344 Center for the Arts
(608)785-8519
email: smith.rond@uwlax.edu

www.uwlax.edu/CommStudies

Professor: Gow, Smith, R.;
Associate Professors:
Dickmeyer, L., Dickmeyer, S., Niedzwiecki, Rodrick, Tollefson, M;
Assistant Professors:
Docan-Morgan, S., Docan-Morgan, T., Huisman, Nelson, L., Turner.
Senior Lecturer:
Eberle,
Lecturers:
Putz, Reinert, T.

To declare a CST major, students must fulfill the following admission requirements: completion of a minimum of 45 semester credits with a cumulative GPA of 2.50, including courses taken at other institutions; completion of CST 110, ENG 110 and CST 190 (or equivalent courses transferred from other institutions) with grades of at least B (not B/C). Students receiving a D or F in these courses on first attempt at UW-L may retake them to achieve the B grade. Students receiving less than a B in CST 110 at UW-L may obtain admission to the program by receiving a B or better in CST 210. Students receiving less than a B in ENG 110 may obtain admission to the program by receiving a B or better in any 300 level ENG writing course.

Students who have fulfilled these requirements must see the CST department chair or a CST faculty adviser to obtain approval to declare the major. A current transcript or advisement report form must be submitted to document fulfillment of admission requirements. The approval form then must be submitted to the Office of the Dean of the College of Liberal Studies.

Students choosing to declare a communication studies major, but not yet meeting the requirements, may declare a pre-CST major. Declaring a pre-CST major will identify the student’s interest to the communication studies department and insure assignment of a communication studies adviser.

To appeal admission requirements, students must submit the following materials to the CST department chair no later than midterm of the semester in which they want to be considered for admission to the program: a persuasive letter requesting waiver of the specific admission requirement(s) not met, a copy of the student’s current transcript or advisement report; and a resume documenting experiences and/or qualifications that justify admission to the program in spite of deficiencies in admission requirements.

CST majors may choose any minor offered by the CST department that does not duplicate the emphasis they have selected for their CST major. Courses counted toward the 39-credit major, while they may fulfill requirements for that minor, may not be counted in the minor. An additional elective course or courses in the minor must be taken to complete the 24 credits required in that minor. Students who combine a CST major with a minor also offered by the CST department must complete 60 credits of courses in CST programs.

The communication studies department incorporates a significant amount of writing through the required courses instead of identifying particular courses as writing emphasis courses. Students who complete the CST major, including any of the emphases, will fulfill the university writing emphasis requirement.

Communication Studies Major: Interpersonal Communication Emphasis

(All colleges, excluding Teacher Certification programs) — 39 credits. Core requirement: CST 190, 301, 498, 499. Required: CST 230, 336, 430. At least three credits from the following: CST 330, 332, 334, 338, PSY 347.

Nine credits of electives selecting a course from each of the other emphasis areas:

  • Three credits: CST 350, 351, 354, 360, 365, 380 
  • Three credits: CST 215, 310, 315, 317, 410, 412, 413, 415, 417, 419
  • Three credits: CST 270, 271, 272, 274, 370, 371, 372, 374, 375, 376, 378, 471, 480 

Electives (minimum six credits) from any CST course excluding CST 110.

Communication Studies Major: Organizational and Professional Communication Emphasis

(All colleges, excluding Teacher Certification programs) — 39 credits. Core requirement: CST 190, 301, 498, 499. Required: CST 260, 350, 452. At least three credits from the following: CST 351, 354, 360, 365, 378, 380.

Nine credits of electives selecting a course from each of the other emphasis areas:

  • Three credits: CST 230, 330, 332, 334, 336, 338 
  • Three credits: CST 215, 310, 315, 317, 410, 412, 413, 415, 417, 419
  • Three credits: CST 270, 271, 272, 274, 370, 371, 372, 374, 375, 376, 378, 471, 480

 Electives (minimum six credits) from any CST course excluding CST 110.

Communication Studies Major: Advocacy and Cultural Criticism Emphasis

(All colleges, excluding Teacher Certification programs) — 39 credits. Core requirement: CST 190, 301, 498, 499. Required: CST 215, 315, and 412 or 413. At least three credits from the following: CST 310, 410, 412, 413, 415, 417, 419.

Nine credits of electives selecting a course from each of the other emphasis areas:

  • Three credits: CST 350, 351, 354, 360, 365, 380
  • Three credits: CST 230, 330, 332, 334, 336, 338
  • Three credits: CST 270, 271, 272, 274, 370, 371, 372, 374, 375, 376, 378, 471, 480

 Electives (minimum six credits) from any CST course excluding CST 110.

Communication Studies Major: Broadcast and Digital Media Emphasis

(All colleges, excluding Teacher Certification programs) — 39 credits. Core requirement: CST 190, 301, 498, 499. Required: Choose two of the following: CST 271, 272 or 274, 370 or 375, 471 or 480.

Nine credits of electives selecting a course from each of the other emphasis areas:

  • Three credits: CST 230, 330, 332, 334, 336, 338
  • Three credits: CST 215, 310, 315, 410, 412, 413, 415, 417, 419
  • Three credits: CST 350, 351, 354, 360, 365, 380

Electives (minimum six credits) from any CST course excluding CST 110.

Communication Studies Minor: Interpersonal Communication

(All colleges, excluding Teacher Certification programs) — 24 credits. Required: CST 190, 230, 336, 430. At least three credits from the following: CST 330, 332, 334, 338, PSY 347.

Nine credits of electives selecting a course from each of the other emphasis areas:

  • Three credits: CST 350, 351, 354, 360, 365, 380
  • Three credits: CST 215, 310, 315, 317, 410, 412, 413, 415, 417, 419
  • Three credits: CST 270, 271, 272, 274, 370, 371, 372, 374, 375, 376, 378, 471, 480

Communication Studies Minor: Organizational and Professional Communication

(All colleges, excluding Teacher Certification programs) — 24 credits. Required: CST 190, 260, 350, 452.  At least three credits from the following: CST 351, 354, 360, 365, 378, 380.

Nine credits of electives selecting a course from each of the other emphasis areas:

  • Three credits: CST 230, 330, 332, 334, 336, 338
  • Three credits: CST 215, 310, 315, 317, 410, 412, 413, 415, 417, 419
  • Three credits: CST 270, 271, 272, 274, 370, 371, 372, 374, 375, 376, 378, 471, 480

Communication Studies Minor: Advocacy and Cultural Criticism

(All colleges, excluding Teacher Certification programs) — 24 credits. Required: CST 190, 215, 315, and 412 or 413. At least three credits from the following: CST 310, 410, 412, 413, 415, 417, 419.

Nine credits of electives selecting a course from each of the other emphasis areas:

  • Three credits: CST 350, 351, 354, 360, 365, 380
  • Three credits: CST 230, 330, 332, 334, 336, 338
  • Three credits: CST 270, 271, 272, 274, 370, 371, 372, 374, 375, 376, 378, 471, 480

Communication Studies Minor: Broadcast and Digital Media

(All colleges, excluding Teacher Certification programs) — 24 credits. Required: CST 190, 271, 272 or 274, 370 or 375, 471 or 480.

Nine credits of electives selecting a course from each of the other emphasis areas:

  • Three credits: CST 230, 330, 332, 334, 336, 338
  • Three credits: CST 215, 310, 315, 410, 412, 413, 415, 417, 419
  • Three credits: CST 350, 351, 354, 360, 365, 380

Communication Studies Minor: Sports Broadcasting

(All colleges, excluding Teacher Certification programs) – 24 credits. Required: CST 271 or SOC 240, CST 272, 275, 374, 370 or 471; ESS 130, 348 (two courses, four credits); five to seven credits from the following (with at least three credits at the 300/400 level): CST 270, 271, 274, 291, 370, 374, 375, 376, 471, 472, 474, 480, SOC 240, ESS 249, 259, 349


+ next to a course number indicates a General Education course.


+ CST 110 Cr. 3 Communicating Effectively

This course introduces students to major topic areas in communication while encouraging them to become more competent and culturally sensitive communicators. Students will develop speaking, relational and listening skills as they are exposed to the communication areas of interpersonal, group/teams and public contexts. This course will help students become more effective and ethical communicators in a highly diverse society. Offered Fall, Spring

CST 190 Cr. 3 Introduction to Communication Studies

An introduction to the professional study of communication, including detailed exploration of factors involved in the communication process, effects of media on the communication process, and the importance of the communication process in intrapersonal, interpersonal, small group, organizational, and intercultural contexts. Prerequisite: CST 110. Offered annually.

CST 210 Cr. 3 Presentational Speaking

This course is designed to enhance students’ abilities in developing, delivering, and evaluating oral informative and persuasive presentations. In doing so, the focus of theoretical discussion and practical application will be on the use of audience analysis in adapting to presentational situations, source material in developing oral messages, effective organizational designs, oral rather than written language style, advanced presentational aids including media technology, enhanced vocal and physical presentational skills, and appropriate criteria for evaluation. Prerequisite: CST 110. Offered Fall.

CST 215 Cr. 3 Influence, Advocacy, and Social Responsibility

We use communication to influence one another: advocacy is persuasive communication. Persuasive communication is an essential agent of change in human culture, especially in democratic, capitalistic societies. This course reviews essential strategies of persuasive messages and engages participants in service learning opportunities to advocate for change using those strategies. It establishes basic principles of ethical persuasive communication and investigates the responsibilities of both senders and receivers to evaluate persuasive messages for effectiveness, adherence to ethical principles of persuasion, and aesthetic quality. Prerequisite: CST 110. Offered Fall.

CST 230 Cr. 3 Interpersonal Communication

A study of communication in relatively unstructured situations, such as in conversation, on the job, in peer groups, in relationships, and in the family. Students participate in activities designed to enhance communicative awareness and skills in interpersonal contexts. Factors such as gender, culture, and ethnic origin are considered. Prerequisite: CST 110. Offered annually.

CST 260 Cr. 3 Professional Communication

This course is an introduction to professional communication. The course focuses on developing communication skills and learning communication principles important to an organizational setting. Students will improve essential verbal and nonverbal communicative skills that are needed to succeed in their careers. While studying organizational processes, students will enhance their abilities to plan and deliver professional informative and persuasive messages. Students will also learn how to conduct effective training sessions and how to use current presentational software and technology. Prerequisite: CST 110. Offered annually.

CST 270 Cr. 3 Broadcast Announcing

An examination of broadcast communication principles and effective announcing techniques. Laboratory and broadcast experiences designed to cultivate announcing skills and to lead to the development of an effective on-air personality. Offered Spring odd-numbered years.

CST 271 Cr. 3 Contemporary Media in Everyday Life

This course offers an opportunity to explore contemporary media and their economic, social, political and cultural implications in everyday life. This course will increase awareness of the motivations of media coverage, media effects on social and cultural change as well as on audience attitudes, the importance of social and cultural issues created or sustained by the media, and the necessity of a critical attitude while consuming media messages. Offered Fall, Spring.

CST 272 Cr. 3 Audio Production

Introduction to audio production for broadcast and non-broadcast applications; analysis of audio programs and audiences; directed experiences in writing, production, directions, and performances of basic audio programs. Offered Spring. 

CST 273 Cr. 1-2 Applied Audio

Practical experiences in developing audio presentation and production skills as staff members of the student radio station or WLSU-FM radio. Pass/Fail grading. Repeatable for elective credit – maximum two. Offered occasionally. 

CST 274 Cr. 3 Television Production

Theory and practice of television including basic program types, equipment and staff organization, studio procedures, and production problems. Lect. 2, Studio 2. Offered Fall, Spring.

CST 275 Cr. 1-2 Applied Television

Practical experience in developing skills in television programming as staff members of WMCM-TV. Pass/Fail grading. Repeatable for elective credit - maximum two. Offered Fall, Spring.

CST 291 Cr. 1-3 Participation in Communication Studies Activities

Individual activities and projects that entail intensive use of communication skills, such as Vanguards, Reach and Share, UW-L Student Association committees or offices, UW-L Raquet, volunteer work with community organizations, etc. Prerequisite: completion of at least nine credits of CST courses above CST 110. Must be approved and supervised by department faculty. Pass/Fail grading. Repeatable for credit – maximum three. Offered annually.

CST 301 Cr. 3 Theories of Communication

A broad-based introduction to the theories used in communication studies. This course introduces students to the role of theory in understanding communication. The course investigates what theories are and what they do. Students are introduced to a cross section of contemporary theories of communication. The role of theory in research is considered through the development of a theory driven review of communication literature. Prerequisite: CST 190, 12 credits in CST. Offered annually.

CST 310 Cr. 3 Debate

An introductory course covering the concepts, formats and strategies of debating. Emphasis is on the development of personal skills of argumentation. Prerequisite: CST 110. Offered occasionally.

CST 315 Cr. 3 Communication Criticism

Communication criticism, a fundamental practice in communication studies, describes, explains, and evaluates why messages succeed or fail in achieving their intended purposes. Participants learn to conduct systematic analysis of persuasive messages to describe their key elements: language, organization, content, persuasive communication strategies, visual images, and choice of medium. Analysis is used to explain why particular elements were used in adapting messages to intended audiences and specific cultural contexts of those messages. Participants apply basic methods of communication criticism to significant cultural discourse, such as speeches, commercials, public service announcements, and Web pages to evaluate messages for effectiveness, ethical acceptability, cultural impact, and aesthetic value. Prerequisite: CST 190. Offered Spring.

CST 330 Cr. 3 Nonverbal Communication

This course is designed to explore the various dimensions of nonverbal communication in human interaction. Such factors as proxemics, touch, face and eye behavior, vocal behavior, bodily movement, etc. will be considered in the analysis of messages in various interpersonal contexts. Prerequisite: CST 190. Offered occasionally.

CST 332 Cr. 3 Intercultural Communication

The primary objective of this course is to provide an overview of the study of cultures and their effects on communication. Cultural, socio-cultural, psychocultural and environmental influences will be explored in terms of how they affect the communication process. Communication behavior (both verbal and nonverbal) will be examined to determine its role in other cultures. Students will learn to communicate more competently with people from other cultures and ethnic groups. Prerequisite: CST 190 or 230 or TSL 400. Offered Fall, Spring.

CST 334 Cr. 3 Gender Communication

Explores the theory and practice of communication among gender identities. Focuses on understanding the similarities and differences of communicative behaviors (verbal, nonverbal, power, conflict and listening) among gender identities in various contexts such as intimate relationships, friendships, educational settings, the work place and media. Prerequisite: CST 230 or WGS 100. Offered Fall, Spring.

CST 336 Cr. 3 Family Communication

To provide an investigation of how communication relates to all aspects of family life, including such areas as marriage types, power and intimacy in the marital relationship, changes in the marital roles, myths and metaphors of the family, and the transformation of the “typical” American family. Prerequisite: CST 190 and 230. Offered Fall.

CST 338 Cr. 3 Sexuality and Romance in Media

This course examines the role of print and electronic media in constructing and/or reinforcing unrealistic mythic and stereotypic images and ideals of sex, love, and romance and the impact of these portrayals on men, women, and children. Multidisciplinary research and theory provide the basis for the focus on practical applications. Students will attempt to identify mass media myths and unrealistic portrayals. Prerequisite: CST 230 or WGS 100. Offered occasionally.

CST 350 Cr. 3 Organizational Communication

This course is an examination and exploration of practical applications of communication theories within the framework of an organization (e.g., industrial, educational, governmental, or public service). Particular attention will be given to techniques for diagnosing communication problems, as well as strategies for implementing change in organizational communication in order to increase organizational effectiveness. Students will enhance their organizational communication skills as participants and observers. Prerequisite: CST 190. Offered annually.

CST 351 Cr. 3 Interviewing: Principles and Processes

This course is designed to enhance understanding of and participation in a range of interviews that occur in our society. Students will increase their proficiency by participating in interviews, both as interviewers and interviewees. Emphasis is placed on learning effective communication skills and practicing important communication principles inherent in the following forms of interviews: employment (including portfolio presentation), performance review, information gathering, persuasive, and probing. Students will also learn how to critically examine interview behaviors. Prerequisite: CST 190 or 230 or 260; declared CST major or minor. Offered Fall.

CST 354 Cr. 3 Health Communication

This course provides students with basic knowledge and skills essential for communicating in the health and medical professions. Topics include the role of interpersonal, group, organizational, and intercultural communication in health care, ethical and legal aspects of health communication, and communication strategies for encouraging patient/client compliance and working with special needs patients. Prerequisite: CST 110. Offered Fall.

CST 360 Cr. 3 Public Relations

An introductory study of the field of public relations, dealing with the effect of public opinion on an organization and its actions, the various publics of an organization, and the channels of communication used in current public relations practices. Prerequisite: CST 190. Offered annually.

CST 365 Cr. 3 Communication in Teams

In this course, students will study group and team communication theories and processes by observing and participating in teams. As team members, students will apply communication theory to enhance their effectiveness as team members and leaders. Prerequisite: CST 110. Not open for credit to students who have completed or are enrolled in PSY 343 (Group Dynamics) and/or SOC 334 (Sociology of Small Groups). Offered annually.

CST 370 Cr. 3 Broadcast Media Writing

A laboratory course in the preparation and presentation of news and continuity programs for the electronic media. Consideration of and practice in writing interviews, documentaries, newscasts, commercials, public service announcements, and dramatic programs. Planning and preparation of special audio and visual materials. Prerequisite: ENG 110. Offered Fall.

CST 371 Cr. 3 Audience Research

An introduction to the subject of making decisions about media. The selection and use of media to fulfill marketing objectives and strategy as well as audience studies to describe appeals of the various media to the public; readership and listenership. A discussion of studies to predict audience behavior. Offered Fall even-numbered years.

CST 372 Cr. 1-3 Radio Workshop

Specialized work in news, public affairs, special events, programming, production, and operations on student radio station WLSU-FM. Students will work in the area of their choice, refining skills in practical daily radio station operation. Prerequisite: CST 273. Repeatable for elective credit – maximum six. Offered occasionally.

CST 374 Cr. 1-3 Television Workshop

Specialized work in television, emphasizing experience for students in the roles of producer and executive producer for WMCM-TV.  Lect. 1-3, Studio 2-6. Repeatable for credit – maximum six. OfferedFall, Spring.

CST 375 Cr. 3 Broadcast Media Newswriting

Preparation of news stories, newscasts, and news features for the specialized requirements of a broadcast station’s news department. Assignments will be directed toward providing students with the abilities needed to assist in producing actual news programming in a typical broadcast facility. Prerequisite: CST 110 and ENG 110. Offered occasionally.

CST 376 Cr. 3 Remote Video Operations

This course is an introduction to remote video production. It is designed to give the student a theoretical and practical background in on-location productions and basic computer editing techniques. Remote productions may consist of news packages, sports highlights, a mini-documentary, and on-location interviews. Offered Fall odd-numbered years.

CST 378 Cr. 3 Computer-Mediated Communication

This course is an overview of computer-mediated communication (CMC) and new media technologies, exploring the characteristics of CMC and its technology together with its effects on the process and dynamics of human communication and society. The dynamics of CMC will be explored including its relationships to a variety of communication contexts, including interpersonal, organizational, small group, broadcasting, and public discourse. Students will engage in introductory hands-on Web production and CMC exercises and read critical essays about Internet culture and theories of CMC. Prerequisite: CST 190. Offered Fall.

CST 380 Cr. 3 Communicating Leadership

An in-depth exploration of the communicative phenomenon of leadership. Theories and research methods used by noted communication and leadership scholars will be discussed and critiqued. Topics covered may include notions of leadership and organizations as places of leadership. Additional topics will focus on leaders as communicators, creators and sustainers of organizational culture, decision makers, change agents, and facilitators. Prerequisite: CST 190. Offered Fall.

CST 391 Cr. 1-3 Practical Applications in CST

Advanced individual applied activities and projects that entail intensive use of developed communication skills and specialized knowledge based on course work previously completed in the communication studies program. Prerequisite: CST major and completion of at least 15 credits of CST courses above CST 110. Must be approved and supervised by department faculty. Pass/Fail grading. Repeatable for credit – maximum three. Offered annually.

CST 399 Cr. 1-3 Independent Study in Communication Studies

Directed individual communication studies project under the supervision of a communication studies faculty member. May be a performance-oriented project or a research-based project to bring about a focused scholarly outcome. Project must include a final report as determined through consultation with supervising faculty. Project must be approved and supervised by a department faculty member and have prior consent of the executive committee of the department. Prerequisite: junior standing. Repeatable for credit – maximum six. Offered annually.

CST 410 Cr. 3 Advocacy and Argumentation

Examines elements and strategies of argumentation. Focuses on evidence, reasoning, refutation, fallacies, strategies, and methods of argument analysis. Practice in individual and group argumentation, including parliamentary procedure. Prerequisite: junior standing. Offered Spring.

CST 412 Cr. 3 Advocacy and Persuasion

Contemporary theory and research in persuasion. Includes focus on persuasive strategies, appeals, audience adaptation, and ethics across different communication contexts. Prerequisite: CST 190 and junior standing. Offered Fall.

CST 413 Cr. 3 Advocacy and Persuasive Campaigns

Contemporary theory and research in persuasion with a special focus on campaigns. Students will apply course material while organizing and implementing a persuasive campaign. This course examines the nature, role, and processes of communication campaigns. Prerequisite: CST 190 and junior standing. Offered Spring.

CST 415 Cr.3 Advanced Topics in Advocacy and Cultural Criticism

Participants apply methods of communication criticism to significant examples of persuasive cultural discourse in order to identify and describe their persuasive strategies, explain why those strategies were used, and evaluate their effects, ethical acceptability, cultural impact, and aesthetic value. Methods applied and types of persuasive cultural discourse analyzed vary depending on instructor’s and participants’ interests. Participants conduct research projects using selected qualitative critical methods and write critical research reports about specific examples of the type of persuasive cultural discourse selected. Prerequisite: CST 315. Offered Fall even-numbered years.

CST 417 Cr.3 Communication and Race

Because human understanding of ethnicity and race is established, maintained, and changed by communication, communication criticism provides a uniquely useful perspective on ethnic and racial issues. From the perspective of communication studies, ethnicity and race are continuously defined, interpreted, and acted out as we communicate with one another on a daily basis in all contexts of communication. This course introduces students not only to research on ethnicity and race in communication studies but also to related research in other disciplines Prerequisite: at least nine credits in CST courses above CST 110. Offered Spring even-numbered years.

CST 419 Cr. 3 Communication, Media and Identity

Mass media frequently represent and perpetuate stereotypes of social groups. When we are isolated from groups different from ourselves, we tend to define these groups by how they are represented in mass media. To some extent, we also define ourselves in relation to mass media representations of groups with which we identify. Communication among individuals and social groups is influenced by mass media’s representations of social groups. This course facilitates critical examination of social stereotypes perpetuated by mass media and investigation of the effects of these stereotypes on communication in various social contexts. Prerequisite: CST 190. Offered Fall odd-numbered years.

CST 430 Cr. 3 Advanced Topics in Interpersonal Communication

An in-depth exploration of interpersonal communication theories and applications in particular relational contexts such as family, friendships, intimate relationships, and work relationships. Theories and research methods used by noted interpersonal communication scholars will be discussed and critiqued. Topics covered may include attraction, relationship development and dissolution, relationship maintenance, dysfunctional relationships, intimacy, and friendship. Prerequisite: CST 190, 230, and at least one of the following 300 - level CST courses: 330, 332, 334, 336. Offered Fall.

CST 450 Cr. 1-6 Internship in Communication Studies

An academically relevant work experience focusing on career development through professional contexts. Students pursue practical applications of course work in government, public or social service, public relations, business, industry, or related areas. A written report assessing the internship experience in relation to the student’s academic preparation is required. Credit depends on the demands and complexity and the duration of the work that the student performs. Each student must work with an appropriate faculty supervisor in his/her selected emphasis area. Evaluation is a joint effort of the cooperating firm or group, the faculty supervisor, and the cooperative education internship liaison. Prerequisite: senior CST major, at least 24 completed credits in CST, prior consent of an appropriate faculty supervisor, and prior departmental approval of the internship. Students and faculty supervisors are responsible for submitting internship proposals for departmental approval prior to registration. Contact the department for information about the approval and registration process. Pass/Fail grading. Repeatable for credit – maximum six. Offered annually.

CST 452 Cr. 3 Contemporary Approaches to Organizational Communication

This course is an investigation of state-of-the art theoretical approaches to understanding organizational communication. Particular attention is paid to how changes in our metaphorical understanding of organizations transform the nature of both communicating in organizations and the organizing process. The impact of new technologies on organizational communication is also considered. Students will learn how to use multiple perspectives to enhance their understanding of organizational communication. Prerequisite: CST 350. Offered annually.

CST 460 Cr. 3 Planning, Implementing and Evaluating the Public Relations Campaign

This course examines the nature, role and processes of public relations. Research, planning, and evaluation will be used to implement a public relations campaign. Teams of students will plan and implement a complete public relations campaign for an organization or company. Prerequisite: CST 360. Offered occasionally.

CST 471 Cr. 3 Broadcast and Digital Media Management

A study of the operation and management functions of the broadcast media. Special emphasis on the problematic situations confronted by managers of the various departments within the broadcast industry. Prerequisite: CST 275. Offered Spring.

CST 472 Cr. 3 Advanced Audio Production

Students carry out advanced creative problems in audio production and direction. Preparation, production and evaluation of various audio programs. Lect. 2, Studio 2. Offered occasionally.

CST 474 Cr. 3 Advanced Video Production

The advanced theories and practices in video communications are studied. Students carry out advanced creative problems in video production and direction. The preparation, production, and evaluation of various program styles are examined. Lect. 2, Studio 2. Prerequisite: CST 274 or 374. Offered Spring even-numbered years.

CST 480 Cr. 3 Broadcast Media and Modern Society

This course is designed to explore the interrelationships which exist between the telecommunication media and the diverse facets of modern society; to examine the rights, responsibilities and characteristics of the media and the media practitioner, as well as the characteristics and responsibilities of the audience and of the society. Prerequisite: CST 271 and junior standing. Offered occasionally.

CST 491 Cr. 1-3 Special Topics in Communication Studies

Study in a selected area of communication studies. Varying topics will be offered at intervals, with a specific title assigned to each. For current content and credit assignment, consult the instructor or department chair. Repeatable for credit – maximum seven. Offered occasionally.

CST 498 Cr. 3 Research Methods in Communication

Examines the application of research methods for answering communication research questions in all communication studies emphases. Investigates qualitative, quantitative, and critical approaches, as well as underlying assumptions of all communication research. Prerequisite: communication studies major; CST 301 and completion of at least 15 credits in CST, including CST 301. Offered Fall, Spring. 

CST 499 Cr. 3 Senior Project in Communication Studies

Either an individual investigation of a specific research question resulting in a formal written research report and its oral presentation to the faculty, or an individual applied production project accompanied by a formal written record of the production process and its oral presentation to the faculty. In addition to the course instructor each student must work with an appropriate faculty mentor in his/her selected emphasis area. Prerequisite: senior CST major, CST 301 and 498, and completion of at least 24 credits of CST courses. Offered annually.