Sport Management Faculty & Staff

Brian Gordon

Gordon, Brian Assistant Professor

  • Education: Ph.D. (Sport Management), The Florida State University M.S. (Sport Management), Southern Illinois University B.A. (History/Pre-Law), Eastern Illinois University
  • Areas of Specialty: Brand management in sport consumer behavior Fan behavior
  • 137 Mitchell Hall
    608.785.8173
    gordon.bria@uwlax.edu
Lois Heeren

Heeren, Lois M. Lecturer/Head Women's Basketball Coach

  • Education: M.S. (Administration in Fitness/Wellness), University of Iowa. B.S. (Physical Education/Coaching), Northeast Missouri State University. /li>
  • Areas of Specialty: Sport/fitness & wellness, sport management, basketball.
  • 161 Mitchell Hall
    608.785.8618
    heeren.lois@uwlax.edu
Chris Helixon

Helixon, Chris Lecturer/Head Women's Softball Coach

  • Education: M.S. (Sport Administration), University of Wisconsin-La Crosse. B.S. (Leadership), United States Military Academy, West Point, New York.
  • Areas of Specialty: Sport facility management, Sport administration, fundraising, softball.
  • 153 Mitchell Hall
    608.785.6536
    helixon.chri@uwlax.edu
Chia-Chen Yu

Yu, Chia-Chen Professor/Director, Undergraduate Sport Management Program

  • Education: Ed.D. (Sport Administration), University of Northern Colorado. M.S. (Sport Administration), University of Northern Colorado. B.S. (Physical Education), National Taiwan Normal University.
  • Areas of Specialty: Sport marketing, computer application in sport management.
  • 213 Mitchell Hall
    608.785.6549
    yu.chia@uwlax.edu