Sport Management Program Overview

The undergraduate Sport Management program at the University of Wisconsin-La Crosse (UW-L) prepares students for a variety of sport-related careers within professional sports, intercollegiate athletics, community sports, corporate sports organizations, non-for-profit organizations and the fitness industry.

The program follows guidelines and standards created by the Commission on Sport Management Accreditation (COSMA), which was established by the National Association for Sport and Physical Education (NASPE) and the North American Society for Sport Management (NASSM).

Our students are learning both the theoretical foundations of Sport Management and the applied nature of the sport industry. The curriculum includes classes from a variety of disciplines, such as Anatomy, Physiology, Sport Management and Society, Sport Promotion, Sport Law, Sport Operations Management/Event and Venue Management, Financial Aspects of Sport, Sport Facilities, Administration in Fitness and Sport, Economics of Sport, Accounting Principles, Microeconomics, Principles of Marketing, Behavior and Theory in Organizations, and Professional Communication. Many sport management students also pursue a concentration or minor and tailor their studies according to their professional interests. The required Field Experience class (3 credit hours; complete 6 hours per week for a full semester at an approved site) and full-time internship (12 internship credit hours; require 40 hours per week for 12~14 weeks at a supervised site) provide students with the opportunity to gain hands-on experience in the industry before they graduate.

As a result, we provide high-quality sport management professionals, not only as interns but also as long-term employees. Students complete their program of study with an internship and are able to select from a wide variety of high profile sports organizations. Also, our alumni enjoy high job placement rates within the field.

Other minors/areas of interest commonly chosen by Sport Management majors

  • Business minor
  • Coaching Competitive Athletics Concentration
  • Communication Studies minor
  • Pre-Law (if interest)
  • Professional Writing minor
  • Recreation minor
  • Spanish minor
  • Sports Broadcasting minor

Internship in Sport Management

  • Find the list of internship sites that UW-L sport management students have completed for a full-time internship, 480~560 hours of internship experience.

Find out more information about what sport management degree can do for your future career.

Visit the links from UW-L Career Service.