CGBP Global Business
Management and Marketing
- Comparative business ethics
- Multi-cultural management
- General budgeting concepts
- International growth strategies
- Business plan development
- Intellectual property
- Transfer pricing
- Risk management
- Global sourcing
- International market research and tools
- Competitive analysis
- Trade agreements
- Certificates and standards
- Cross-cultural marketing
- Product life cycles
- Market segmentation
- Market entry methods
- Distribution channels
- Create a global mission statement
- Recognize ethical and cultural issues
of global business
- Generate global and long-term
strategic plans
- Identify internal and external legal
liability issues
- Establish and maintain relationships
with appropriate external organizations
- Evaluate internal and external environments
- Conduct and analyze research to determine market potential
- Choosing markets carefully: reactive and proactive selection
- Develop market entrance strategies
- Entry mode types with increasing control and risk
- Entry mode selection criteria
- Benefits of indirect and direct exporting
- Three events that may trigger foreign direct investment
- Construct and manage global marketing budgets and plans
- Understanding international pricing: landed cost
- From landed cost and local price
- Develop, implement, and monitor global pricing strategies
- International price escalation
- Dealing with international pricing concerns
- Variable versus full cost absorption
- Appreciate the role of foreign representatives
- Analyze and formulate global distribution strategies
- Establish and manage global sales activities
- Foreign partner selection and potential problems
- International travel considerations
- Adapt or standardize products and services
- Placing international advertising
- International public relations
- Cultural perspectives to consider during marketing
- International usage of the Internet
- Competitive and competitor data resources
- Leveraging online data resources for international marketing and trade statistics
- Case studies