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CGBP Global Business Management and Marketing

  • Comparative business ethics
  • Multi-cultural management
  • General budgeting concepts
  • International growth strategies
  • Business plan development
  • Intellectual property
  • Transfer pricing
  • Risk management
  • Global sourcing
  • International market research and tools
  • Competitive analysis
  • Trade agreements
  • Certificates and standards
  • Cross-cultural marketing
  • Product life cycles
  • Market segmentation
  • Market entry methods
  • Distribution channels
  • Create a global mission statement 
  • Recognize ethical and cultural issues of global business
  • Generate global and long-term strategic plans
  • Identify internal and external legal liability issues
  • Establish and maintain relationships with appropriate external organizations
  • Evaluate internal and external environments
  • Conduct and analyze research to determine market potential
  • Choosing markets carefully: reactive and proactive selection
  • Develop market entrance strategies
  • Entry mode types with increasing control and risk
  • Entry mode selection criteria
  • Benefits of indirect and direct exporting
  • Three events that may trigger foreign direct investment
  • Construct and manage global marketing budgets and plans
  • Understanding international pricing: landed cost
  • From landed cost and local price
  • Develop, implement, and monitor global pricing strategies
  • International price escalation
  • Dealing with international pricing concerns
  • Variable versus full cost absorption
  • Appreciate the role of foreign representatives
  • Analyze and formulate global distribution strategies
  • Establish and manage global sales activities
  • Foreign partner selection and potential problems
  • International travel considerations
  • Adapt or standardize products and services
  • Placing international advertising
  • International public relations
  • Cultural perspectives to consider during marketing
  • International usage of the Internet
  • Competitive and competitor data resources
  • Leveraging online data resources for international marketing and trade statistics
  • Case studies