Entrepreneurial Training Program (ETP)

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The Entrepreneurial Training Program (ETP) offered by the Wisconsin Small Business Development Center (SBDC) at UW-La Crosse provides the tools you need for business idea testing and business model improvement.

Through instruction, guest speakers and coaching, the course serves those who are considering starting a business, owners of existing businesses struggling to get a handle on all the details, and those with successful companies that they want to grow.  

The ETP program is an 8 session course that offers an easy to follow step-by-step process based on the Lean Startup Framework that shows you how to:

  • Answer the question – “Will people buy my product or service?”

  • Appeal to more customers

  • Quickly develop an investment-ready business plan

  • Use time and money in smarter ways

Proven Impact. Since 2003, over 1,900 students have completed the class with over 50% starting a new business or growing their existing business.

La Crosse SBDC Session dates: February 17, 20, 24 and March 3, 6, 10, 13, 17

Each session meets 6:00-9:00 p.m. on UW-La Crosse campus.

Cost. The Wisconsin Economic Development Corporation is offering qualified applicants Entrepreneurial Training Grants that cover most of the $1,000 course fee. The grant covers 75% of the tuition, reducing your cost to $250.

Grant recipients must meet attendance requirements, complete a business plan by six months after start of course and participate in at least one hour of no-cost business consulting with the Small Business Development Center (SBDC) at UW-La Crosse.

Sign Up. Space in the Entrepreneurial Training Program is limited and will be filled on a first-come/first-served basis. Registration deadline is February 5, 2014.

Application for the grant must be completed for consideration, and can be found here: https://secure.wenportal.org/grants/grantapp.cfm?apptype=1

If you need any assistance in completing the application or have any questions about the Entrepreneurial Training Program, please feel free to call the SBDC at UW-La Crosse at 608.785.8783.

Please note: you will receive an invoice for the remaining tuition assistance if you do not complete your plan by the required deadline.