The proliferation of technology and social media, along with ever-increasing competition in higher education, has driven the office of University Communications to expand and improve its services to the university community. In achieving our mission of being the go-to resource for all of the university's communications needs, we take great pride in our role as the creative and strategic force behind the visual and perceptual image of UW-L.

We can't achieve this goal alone though. To maximize the effectiveness of our external communications, we need the attention and support of the entire campus community and beyond. To assist us in the process, we have just completed a branding initiative that will shape the core message to all of our constituents. The constituent groups consist of: current students, community members, business owners, alumni/donors, parents, faculty, staff, perspective students, high school counselors, graduate students and those taking continuing education classes. The committee charged with this important process spent 18 months working on this project to develop a full platform to help us tell the great story of UW-L.

The standards and recommendations that are included in this toolkit have been created for one very simple reason to provide clear, consistent graphic and editorial presentations of UW-La Crosse to all of our constituencies. We ask that you follow the guide and adhere to these standards as you communicate with all of our audiences. If you have any suggestions for improvement, we welcome your input.

As always, feel free to call on the professionals in University Communications for any of your communication needs.

Sharing your pride in UW-L,

Greg Reichert

Assistant Chancellor for University Advancement