To create a lifetime connection with the University.
To support UWL by building and maintaining relationships among students, alumni, friends and the University.
We believe in "The La Crosse Experience" and are committed to enhancing the vibrant history that makes UWL unique.
We provide the highest level of service through commitment, loyalty and passion.
We encourage and support lifelong learning.
We embrace individual differences and recognize that we are strengthened by them.
We treat everyone with the utmost respect, with our actions guided by honesty and fairness.