Posted 9:28 a.m. Tuesday, Nov. 2, 2021

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Supporters of UWL will once again have ‘one day to make a difference’

Supporters of UW-La Crosse will once again have 24 hours to make a difference by donating to university causes near and dear to their hearts.

UWL’s second annual Giving Day will be held from noon Tuesday, Nov. 30, to noon Wednesday, Dec. 1.

Organizers hope to engage 1,500 donors in 24 hours, with $30,000 challenge dollars waiting to be unlocked.

“Giving Day demonstrates the immediate impact of the UWL family. It provides students, friends, families and alumni the chance to work as a collective group, in a short amount of time, to give back to campus and the areas they care about most,” says Greg Reichert, vice chancellor for UWL Advancement. “Contributions of any size make a difference, especially as we all come together to provide opportunities for UWL students, faculty and campus programs.”

Donors are encouraged to make a gift, of any size, to the area of UWL that is most meaningful to them.

New this year: The UWL Foundation Board of Directors will contribute $10,000 to support student scholarships if the goal of 1,500 donors is reached. 

Other challenge gifts will support Murphy Library, Graduate & Extended Learning, Rec Sports, UWL gymnastics, the Jo Arney Student Success Scholarship and more.


Those who donate $60 or more will receive a limited-edition pair of Giving Day socks.

Donors who help UWL unlock these funds by donating $60 or more will also receive a limited-edition pair of Giving Day 2021 socks.

UWL is seeking Giving Day social ambassadors who will be tasked with spreading awareness and excitement about Giving Day through social media.

Those interested in serving as a social ambassador should contact Keli Frigo at kfrigo@uwlax.edu.

The three Giving Day ambassadors who amass the most gifts using their unique Giving Day link will win the opportunity to designate an additional donation to a UWL cause of their choice.

“Our 2020 Giving Day social media ambassadors did a great job promoting last year, so we are very excited to offer this challenge and reward to them this year,” notes Taylor Wilmoth, UWL fund director. “We hope this will drive competition among ambassadors, all in the spirit of supporting UWL students and programs.”

During the inaugural Giving Day on Dec. 1, 2020, the UWL community made approximately 1,500 donations totaling $228,000.

Wilmoth says last year’s success reinforced the strong connection between UWL and its supporters, alumni, employees and students. It also set a bar for future Giving Days to reach and surpass.

“Last year’s success on Giving Day was incredible. We are hopeful the UWL community is ready to rally again this year.” Wilmoth says. “It’s a special day when we all come together to make a big impact.”

To learn more about UWL Giving Day, click here.

Read more stories from the November eLantern.