Communication Studies

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Broadcast and Digital Media Emphasis

 Broadcast and Digital Media involves the study of how people communicate with others through electronic means – primarily radio and television. Of course, the development of the Internet and other forms of electronic communication has allowed us to broaden our definition of telecommunication to include a variety of new media. Students who emphasize in Broadcast and Digital Communication will learn about the ‘hands on’ work that takes place in a radio station, television studio, or in a web development lab. They’ll get opportunities to produce and appear in broadcast and webcast programming. Students have access to state-of-the-art computer and broadcast equipment, including student operated cable-TV station, WMCM-TV. Equally important, students also learn about what’s needed behind the scenes. We offer a huge array of courses dealing with issues of audience analysis, finance, management, and other subjects that graduates need to be well versed in to work successfully in a changing media marketplace. Recent graduates are working at broadcast stations, cable companies, corporate communication facilities, educational institutions, and governmental agencies across the U.S. 

Student Learning Outcomes: Broadcast and Digital Media Emphasis

Media Literacy: Demonstrate the ability to analyze and evaluate media

Media Industry: Describe the structure, economics, law, and ethics of the media industry
 
Media Messages: Explain how research impacts the production and distribution of media messages

Digital Media Skills: Apply broadcast and digital media skills for professional careers, including research, writing, production, promotion, and critical thinking

Communication Studies Major: Broadcast and Digital Media 
Emphasis Requirements

(All colleges, excluding Teacher Certification programs): 39 credits 

Core requirements: CST 190, 301, 498, 499. Required: CST 271, 274, 370 or 374 (three credits), 471.

Nine credits of electives selecting a course from each of the following emphasis areas:

  • Interpersonal Communication Emphasis (three credits): CST 230, 330, 332, 333, 334, 336, 337, 338
  • Advocacy & Communication Criticism Emphasis (three credits): CST 210, 215, 310, 315, 410, 412, 413, 415, 419
  • Organizational & Professional Communication Emphasis (three credits): CST 260, 350, 351, 354, 355, 360, 365, 380

Electives (minimum six credits) from any CST course excluding CST 110.

Communication Studies Minor: Broadcast and Digital Media 
Emphasis Requirements

(All colleges, excluding Teacher Certification programs): 24 credits

Required: CST 190, 271, 274, 370 or 374 (three credits), 471.

Nine credits of electives selecting a course from each of the following emphasis areas:

  • Interpersonal Communication Emphasis (three credits): CST 230, 330, 332, 333, 334, 336, 337, 338
  • Advocacy & Communication Criticism Emphasis (three credits): CST 210, 215, 310, 315, 410, 412, 413, 415, 419
  • Organizational & Professional Communication Emphasis (three credits): CST 260, 350, 351, 354, 355, 360, 365, 380