Beyond Persuasion: Finding Common Ground to Create Positive Change

Beyond Persuasion: Finding Common Ground to Create Positive Change   
Wednesday, February 26, 2020
1–4:30 p.m. 
3130, Student Union, UW-La Crosse

Join us for a compelling and timely workshop to explore how finding a common ground can influence and create change. 

Are you interested in influencing positive change?

No matter who you are or what you do, you've probably tried to create change. Sometimes you may have been successful...other times, you may have failed. Traditional persuasion is typically argumentative and structured. It works on the idea that a speaker can make the most effective argument through types of appeals, evidence use, and “winning” the argument. There are many examples of this approach in popular culture. This workshop will go over a new approach to persuasion that focuses on finding common ground and problem solving, an invitational approach.

An invitational approach is premised on a number of issues that can be beneficial: 

  • It operates on the premise that the speaker and the audience might share concerns on a common problem, but might have different ideas about how best to solve it 
  • It operates on the premise that seeking common ground, as opposed to trying to convince an audience, is a more effective way to promote persuasion on issues that might be complex and personal
  • It operates on the premise that problem solving takes place over time, and does not occur in a short speech.