Demystifying the Strategic Plan: 
Steps to Ensure Your Business's Success

April 14 & 21, 2020

  • April 14, 2020 | 3130, Student Union, UWL
  • April 21, 2020 | 3130, Student Union, UWL

Workshop meets from 1-4 p.m. each day

Relevance in a fast-paced, ever-changing business environment.

How does your business stay relevant and innovative in our rapidly changing world? Over the past 30–50 years the pace and connectedness of the workplace has accelerated exponentially, and experts anticipate this pace will continue or even increase. External forces such as globalization, rapid technological innovation, and increased competition have each grown more powerful—demanding that organizations respond quickly to an ever-changing market. 

How do you find time and resources to:

  • Set priorities
  • Focus your time and resources
  • Strengthen operations
  • Ensure employees are working toward a common goal

Join Thomas Schlesinger, Ph.D. for a dynamic and interactive workshop where you will develop your understanding of the three stages of strategic management. At the end of this session, you will possess the fundamental knowledge to plan your own strategic planning session for your business.

Strategy Formulation—the key roles of the Mission and Vision Statements and learn how to:

  • Craft solid Mission and Vision Statements
  • Conduct an Environmental Analysis
  • Facilitate a SWOT session
  • Carry out a literature review
  • Conduct a SWOT session as part of the Environmental Assessment
    • Understand how to generate potential strategies based on the SWOT analysis
  • Generate measurable goals for strategies

Strategy Implementation—how you can ensure a developed plan is actually implemented including: 

  • The role of the WWW plan:
    • Who will do the work?
    • What work will they do?
    • When will they do the work?

Strategy Evaluation—how to assess your progress and determine if you have successfully reached your goal including:

  • How to measure progress
  • How to track your progress
  • How to report your progress

2.75 contact hours/.275 CEUs