The University of Wisconsin-La Crosse has created a financial literacy program called It Make$ Cents!, the Money Management Center, to address the financial concerns of students that are unique to college life, and equipping students with the knowledge, skills and resources necessary to integrate and maintain lifelong financial wellness.

Their outreach campaign is dedicated to fostering each student’s individual fiscal responsibility.

Their approach is to get to the heart and head of the matter by breaking down the social and psychological barriers that alter the perception and taint the lenses of a student’s financial future.

Their goal is to motivate, inspire a call to action, and to instill the knowledge to sow the success that each student strives to reap after graduation.

2103 Centennial Hall

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