Campus philanthropy

What is philanthropy?

the desire to promote the welfare of others, expressed especially by the generous donation of money to good causes.
Over $1 million is awarded each spring in student scholarships
Philanthropy 101

...UWL - the campus, faculty, and students - benefit because of the generosity of donors. UWL needs philanthropy to be successful.

...Alumni and friends who want to support UWL do so through gifts to the UWL Foundation. 

...The UWL Foundation is a tax-exempt public charity under Section 501 (c)(3) of the IRS code. Gifts to the UWL Foundation are tax deductible.

...Gifts to the UWL Foundation ensure that donations deliver maximum benefits to UWL because the stay in La Crosse and are administered by the UWL Foundation.

...UWL Advancement is located in the Cleary Center and made up of the Alumni Association and Foundation. Together, they work to develop mutually beneficial, lifelong relationships that enhance enrollment and private support for UWL.

Philanthropy at UWL

Philanthropy at UWL can be seen in many ways:

  • Over 800 students are awarded scholarships each spring. These awards are made entirely possible through gifts to UWL from donors and friends. Awards are available based on need, merit and criteria that the donor selects. UWL awards over $1 million each spring in student scholarships.
  • Small grants program supporting faculty and staff projects.
  • Building, program, and equipment support throughout campus.
  • Buildings on campus:
    • Hoeschler Clock Tower was constructed thanks to Janet Hoeschler, UWL class of 1940.
    • Centennial Hall was made possible in part through gifts from alumni and friends in 2011.
    • Roger Harring Stadium and Veterans Memorial Sports Complex was funded in large part with faculty and staff, students and alumni support.
    • Veteran's Memorial Hall of Honor was dedicated in 2009 and erected thanks to donors. 
    • Cleary Alumni & Friends Center: The Cleary family's gifts made the 1995 contruction possible. 



Stop by our Advancement table to learn more about Philanthropy, enjoy a treat and win prizes!

Wednesday, September 27, 11-1PM -- Student Union

Monday, October 2, 11-1PM-- Whitney

Wednesday, October 25, 11-1PM -- Student Union

Monday, November 6, 11-1PM-- Whitney

Wednesday, November 15, 11-1PM -- Student Union

Monday, December 4, 11-1PM-- Whitney


Opportunities to get involved

Student Outreach Representatives

Student Outreach Representative

Our Student Outreach Representatives are current UWL students dedicated to connecting with alumni and friends of the university.  Our students call our alumni each spring and fall on behalf of the UWL Foundation. Our team reaches out to thousands of alumni each year to share the latest campus news, update contact information, and invite graduates to join our community of supporters.

Who do we call?

Our student specialists try to connect with every UWL alumnus and alumnae. Additionally, we call parents of current and former UWL students. 

Who can I contact?

If you would like to discuss your experience with a student caller, please contact Taylor at 608.785.8765 or

Did you have a great experience chatting with our students? Let them know.

Student Philanthropy Council- APPLY HERE!


The UWL Student Philanthropy Council gives undergraduate students an opportunity to serve as philanthropy ambassadors for UWL, sharing the importance of philanthropy to the UWL community and beyond, and to be an advocate for philanthropy and the work of UWL Advancement among students. Students will represent the UWL Advancement office with the highest level of integrity, professionalism, and University spirit.

Launching in Spring 2018, the Student Philanthropy Council (SPC) will be made up of high-performing, civic-minded students interested in philanthropy and representing UWL. Members are an integral part of the planning and implementation of campus events throughout the year.


Through the Student Philanthropy Council intends to:

  • Train student leaders on the fundamental principles of philanthropy and its impact on UWL
  • Empower students to be advocates of philanthropy at UWL
  • Create excitement, raise awareness and celebrate the impact philanthropy has on UWL through engaging activities for students


As a member, your goal is to engage, educate, and empower students to both advocate and celebrate philanthropy. To do these things, you will be asked to participate in events throughout the year. Council members will also be encouraged to create events to raise awareness and excitement among the student body.

In return, Council members will: build leadership skills, regularly connect and network with UWL alumni and donors, and help pave the way for the future of UWL, inspiring future donors.

SPC qualifications:

  • Must be a full-time undergraduate student at UWL with at least one full academic year remaining
  • Must be in good standing as that term is defined in the University of Wisconsin-La Crosse Code of Student Life.
  • A cumulative 2.5 GPA or higher is preferred.
  • Commit to assisting with at least 1 event per month.
  • Attend monthly Council meetings.

Selected students must:

  • Make membership a high priority with respect to their time and effort.
  • Represent the University with integrity and professionalism.
  • Commit to serving for a minimum of one academic year.
  • Attend all mandatory training sessions, meetings, and annual membership review.
  • Exhibit strong public speaking and interpersonal skills with groups and individuals and initiate conversations with alumni, donors, and friends of the University at events.
  • Exhibit an understanding of, or a willingness to learn about, all aspects of UWL Advancement and UWL.
  • Be willing to act as a social media ambassador for UWL Advancement efforts

Tentative event schedule:

-Move-in weekend (moving in, programming)
-Welcome messaging/Res Hall programming
-Campus wide welcome back programming

-Tabling in Union/Whitney/Clock tower
-Underclassmen programming
-Upperclassmen programming
-Faces of Philanthropy
-Alumni Association / Stewardship events (as needed)

-Tabling in Union/Whitney/Clock tower
-Underclassmen programming
-Upperclassmen programming
-Faces of Philanthropy
-Alumni Association / Stewardship events (as needed)

-Thank a Donor Day/Philanthropy Week
-Tabling in Union/Whitney/Clock tower
-Underclassmen programming
-Upperclassmen programming
-Faces of Philanthropy
-Alumni Association / Stewardship events (as needed)

-Commencement/Spring Spectacular
-Tabling in Union/Whitney/Clock tower
-Underclassmen programming
-Upperclassmen programming
-Faces of Philanthropy
-Alumni Association / Stewardship events (as needed)

-START fair
-Orientation/visit day programming



Questions: Email Taylor at


SPC Application- Spring 2018.pdf

Please return the completed application to the Advancement Office (116 Cleary Center or 

Application Due: Friday, December 1, 2017 by 5 p.m.

Qualified students will be selected and contacted for interviews the week of December 4 & 11.

Please note that all newly selected members will have new member orientation and training in late January, before classes begin.

1 in 12 students benefit from scholarships provided by donors through the UWL Foundation
In the past year over 3,300 alumni and friends made gifts to UWL