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Colors and fonts

Colors

When possible, the logo and wordmark should appear in two colors. In its reverse application, the logo can appear in black or maroon (PMS 202). In two-color use, the wordmark should appear with the University of Wisconsin affiliation in maroon (PMS 202) and the name La Crosse in black. When the logo or wordmark cannot be printed in two colors, it should appear in black or in the darkest color available.

UWL palette

The expanded palette of secondary and highlight colors exists to enliven UWL's communications and to facilitate creativity. It adds versatility to the UWL graphic identity toolbox. The colors within the palette are intended to ensure cohesiveness across applications.

Primary colors:  The official colors of UW-La Crosse are maroon (PMS 202) and gray (40% black).

   

MAROON

PMS 202

CMYK
C9 M100 Y64 K48

RGB
R128 G0 B41

hex code
#730019

GRAY

40% black

CMYK
C0 M0 Y0 K0

RGB
R167 G169 B172

hex code
#969799

  

 Secondary colors:  use these colors as supporting colors. They are complementary to the school colors and enhance the visual experience without overpowering the design.

       

BLUE GRAY

PMS 5493

CMYK
C47 M4 Y16 K16

RGB
R127 G169 B174

hex code
#7FA9AE

DARK GRAY

PMS 5497

CMYK
C38 M9 Y23 K32

RGB
R109 G143 B146

hex code
#829995

ECRU

PMS 4675

CMYK
C5 M20 Y28 K6

RGB
R220 G191 B166

hex code
#DCBFA6

GRAY GREEN

PMS 442

CMYK
C25 M7 Y19 K20

RGB
R162 G172 B171

hex code
#A2ACAB

Highlight Colors:  should be used sparingly; choose one highlight color for your design to draw focus.

     

GOLD

PMS 723

CMYK
C32 M64 Y100 K0

RGB
R183 G113 B50

hex code
#B76C2E

AQUAMARINE

PMS 325

CMYK
C62 M0 Y26 K0

RGB
R81 G195 B197

hex code
#3EB3BA

LIGHT GREEN

PMS 397

CMYK
C14 M2 Y100 K15

RGB
R191 G184 B0

hex code
#9CA743

 

 

 

Fonts

There are many fonts on your computer; however, there is no need to use them all in your design. Utilizing only two to three fonts gives variety and emphasis to your design, and makes it easier on the reader.

Read more about fonts and UWL font standards.

To obtain fonts, please contact Creative Services.