University Communications

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Colors

When possible, the logo and wordmark should appear in two colors. In its reverse application, the logo can appear in black or maroon (PMS 202). In two-color use, the wordmark should appear with the University of Wisconsin affiliation in maroon (PMS 202) and the name La Crosse in black. When the logo or wordmark cannot be printed in two colors, it should appear in black or in the darkest color available.

UWL palette

The expanded palette of secondary and highlight colors exists to enliven UWL's communications and to facilitate creativity. It adds versatility to the UWL graphic identity toolbox. The colors within the palette are intended to ensure cohesiveness across applications.

Primary colors:  The official colors of UW-La Crosse are maroon (PMS 202) and gray (40% black).

   

MAROON

PMS 202

CMYK
C9 M100 Y64 K48

RGB
R128 G0 B41

hex code
#830019

GRAY

40% black

CMYK
C0 M0 Y0 K0

RGB
R167 G169 B172

hex code
#969799

  

 Secondary colors:  use these colors as supporting colors. They are complementary to the school colors and enhance the visual experience without overpowering the design.

     

B1

CMYK
C38 M9 Y23 K32

B2

CMYK
C42 M11 Y22 K0

Y1

CMYK
C1 M6 Y34 K0
   

G1

CMYK
C13 M12 Y63 K8

O1

CMYK
C0 M26 Y36 K0

Highlight Colors:  should be used sparingly; choose one highlight color for your design to draw focus.

       

B3

CMYK
C96 M0 Y31 K2

Y2

CMYK
C0 M29 Y100 K0

G2

CMYK
C0 M8 Y90 K46

O2

CMYK
C6 M62 Y100 K0

 

 

Fonts

There are many fonts on your computer; however, there is no need to use them all in your design. Utilizing only two to three fonts gives variety and emphasis to your design, and makes it easier on the reader.

Read more about fonts and UWL font standards.

To obtain fonts, please contact Creative Services.