This emphasis area focuses on the use of communication as a tool to accomplish specific goals in the public sector. Many of our students who work in Rhetoric and Public Communication are interested in careers in law, government, or politics – because they want to be opinion leaders who make the world a better place for all of us. This emphasis area will involve students in multiple opportunities to build their writing and speech-making abilities. Students will also learn about public issues and the debate/ discussion of those issues in the public sector. It’s quite common to have one of our students intern with U.S. Rep. Ron Kind (D-La Crosse). After graduation, many of our students have gone on to work in Congressional offices in Washington, or have found employment with foundations or non-profit organizations. Others have gone to work in the lucrative field of pharmaceutical sales.
Students in the Advocacy and Communication Criticism emphasis will achieve the following learning outcomes after completing the major:
Rhetorical Perspectives: Employ rhetorical theories, perspectives,
principles, and concepts to analyze rhetorical artifacts
Message Construction: Create ethical and effective persuasive messages appropriate to the audience, purpose, and/or context
Rhetorical Methods: Critically analyze public messages using a variety of rhetorical methods
Diverse Messages: Use rhetorical concepts to analyze diverse messages
(All colleges, excluding Teacher Certification programs): 39 credits
Core requirements: CST 190, 301, 498, 499. Required: CST 215, 315, and 412 or 413. At least three credits from the following: CST 210, 310, 410, 412, 413, 415, 419.
Nine credits of electives selecting a course from each of the following emphasis areas:
Electives (minimum six credits) from any CST course excluding CST 110.
(All colleges, excluding Teacher Certification programs): 24 credits
Required: CST 190, 215, 315, and 412 or 413. At least three credits from the following: CST 210, 310, 410, 412, 413, 415, 419.
Nine credits of electives selecting a course from each of the other emphasis areas: