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  • Sport Management

    The undergraduate Sport Management program at the University of Wisconsin-La Crosse (UWL) prepares students for a variety of sport-related careers within professional sports, intercollegiate athletics, community sports, corporate sports organizations, non-for-profit organizations and the fitness industry.

    The program follows guidelines and standards created by the Commission on Sport Management Accreditation (COSMA), which was established by the National Association for Sport and Physical Education (NASPE) and the North American Society for Sport Management (NASSM).

    Our students are learning both the theoretical foundations of Sport Management and the applied nature of the sport industry. The curriculum includes classes from a variety of disciplines, such as Anatomy, Physiology, Sport Management and Society, Sport Promotion, Sport Law, Sport Operations Management/Event and Venue Management, Financial Aspects of Sport, Sport Facilities, Administration in Fitness and Sport, Economics of Sport, Accounting Principles, Microeconomics, Principles of Marketing, Behavior and Theory in Organizations, and Professional Communication. Many sport management students also pursue a concentration or minor and tailor their studies according to their professional interests. The required Field Experience class (3 credit hours; complete 6 hours per week for a full semester at an approved site) and full-time internship (12 internship credit hours; require 40 hours per week for 12~14 weeks at a supervised site) provide students with the opportunity to gain hands-on experience in the industry before they graduate.

    As a result, we provide high-quality sport management professionals, not only as interns but also as long-term employees. Students complete their program of study with an internship and are able to select from a wide variety of high profile sports organizations. Also, our alumni enjoy high job placement rates within the field.

    Other minors/areas of interest commonly chosen by Sport Management majors

    • Business minor
    • Coaching Competitive Athletics Concentration
    • Communication Studies minor
    • Pre-Law (if interest)
    • Professional Writing minor
    • Recreation minor
    • Spanish minor
    • Sports Broadcasting minor

    Internship in Sport Management

    • Find the list of internship sites that UWL sport management students have completed for a full-time internship, 480~560 hours of internship experience.

    Find out more information about what sport management degree can do for your future career.

    Visit the links from UWL Career Service.

     (Last Revised: March, 2015)

     Please also read "FAQ" for more information related to the program and application.

    Late or incomplete applications will not be accepted.  Annual application deadlines are October 1st and February 1st at 5:00 PM to the program director (Dr. Chia-Chen Yu, 213 Mitchell Hall).

    *** Admission is competitive. Meeting requirements does not guarantee admission.  The application rubric will be used to evaluate and score your application.

    Requirements for Entrance

    1. Complete  30  credit hours including general education courses.
    2. Earn a " C " or higher in pre-admission core courses ( BIO 100 or BIO 105 or MIC100; and ESS 110 ).
    3. Have a UWL GPA of at least  2.75  (on a 4.0 scale).
    4. Complete and submit a formal application. Download the application form.
    5. Applications must be submitted to the program director (Dr. Chia-Chen Yu, 213 Mitchell Hall) before application deadlines and should include the following ( both print out and files in a CD/DVD/Flash drive ):
      • The completed application form ( Application form must be signed and approved by your advisor ).
      • An application/cover letter (not mission statement) that includes:  1) why you want to be a sport management major; 2) a brief explanation of your experiences in the field of sport management; and 3) how this major will help you to achieve your professional goals; 4) what would you do if not accepted (1-2 pages).  ( Use cover letter tips and examples on: Career Services - Cover Letters).  See Sample Cover Letter. Please work with Career Services in preparing letters and resume.
      • A copy of your resume. ( Use résumé tips and examples on: Career Services - Resume Writing; Sample resumes: Choose College of Science and Health and see samples resumes: Sport Management - Senior 1, Senior 2 ). Make sure to include  a section on sport management experience. Please work with Career Services in preparing letters and resume.
      • Two completed job shadow reports. Must be  sport management related sites . Students need to get faculty advisor approval for their job shadow sites before they begin them. Download the Job Shadow Report form.
        • Job shadow experiences give students a first-hand look at careers they may pursue after graduation. Students are instructed to "shadow" a person in their field for one working day (between 4 and 6 hours). All job shadow experiences must be pre-approved by the student's academic advisor. Interviews alone are not considered job shadow experiences.
        • Students should attach a typed description of their job shadow experience to this form. Your job shadow report should include the following:
          1. Name of person, title or position in the sport organization, name of organization
          2. Date and time of your job shadow
          3. Job duties and responsibilities that you see the person perform
          4. What you observed and learned about working in that field/position from the job shadow? How it might be helpful in your future job or career pursuits?
        • Format and Length: academic writing style, one to two pages, double spaced, 12 point type, 1'margins
      • A current copy of your unofficial transcripts through WINGS.
      • Join the UWL Sport Management Association (recommended).
      • Involvement in  sport management related experiences . Visit the Involvement Center (Cartwright, /sac/involvement) and UWL Sport Management Association for sport management volunteer opportunities.
      • Interview with the Sport Management Screening Committee. Applicants must submit a completed application packet to sign up an interview time slot. (Sign-up sheet will be posted outside 213 Mitchell Hall two weeks prior to the deadlines).
      • A CD/DVD/Flash drive  (used to upload application materials online for Sport Management Screening Committee to review).  Please include the following files: 1) cover letter; 2) resume; 3) Two completed job shadow reports; 4) application form; 5) a current copy of your unofficial transcripts from WINGS, PDF file.

    Students who meet the above criteria will be considered for official entrance into a program. Annual application deadlines are October 1st and February 1st at 5:00 PM to the program director (Dr. Chia-Chen Yu, 213 Mitchell Hall or mailbox).  However, it is recommended that you submit your application a week or two before the deadline. Late or incomplete applications will not be accepted. Admission to the Sport Management program is competitive and not all who apply may be accepted. Candidates are limited to two (2) application attempts during their academic career.

    Sport Management Screening Committee:  Lois Heeren, Chris Helixon, Gerald Kissel, Kevin King, and Chia-Chen Yu.

    *** Admission is competitive. Meeting requirements does not guarantee admission.


    1. Have a UWL GPA of at least 2.75 (on a 4.0 scale).
    2. Earn a " C " or higher in pre-admission core courses ( BIO 100 or BIO 105 or MIC100; and ESS 110 ).
    3. A new completed application form ( Application form must be signed and approved by your faculty advisor ).
    4. An application/cover letter (not mission statement) that includes:  1) description of your academic abilities, 2) your experiences and other professional involvement in the field of sport management since you last applied, and 3) how this major will help you to achieve your professional goals, 4) what would you do if not accepted (1-2 pages). 
    5. A current copy of your unofficial transcripts.
    6. A current copy of your resume. Highlight your significant improvement and other professional involvement in the field of sport management since you last applied.
    7. Interview with the Sport Management Screening Committee. Highlight your  significant improvement  and other professional involvement in the field of sport management since you last applied. Applicants must submit a completed application packet to sign up an interview time slot. (Sign-up sheet will be posted outside 213 Mitchell Hall two weeks prior to the deadlines).
    8. A CD/DVD/Flash drive  (used to upload application materials online for Sport Management Screening Committee to review).  Please include the following files: 1) cover letter; 2) resume; 3) Two completed job shadow reports; 4) application form; 5) a current copy of your unofficial transcripts from WINGS, PDF file.
    9. Annual application deadlines are  October 1st and February 1st at 5:00 PM to the program director (Dr. Chia-Chen Yu, 213 Mitchell Hall or mailbox).
    10. Admission to the Sport Management Emphasis is competitive and not all who apply may be accepted .

    If you have any questions about program requirements, please contact the Director of Sport Management (213 Mitchell hall, University of Wisconsin - La Crosse, La Crosse, WI 54601, Phone: 608.785.6549, Fax: 608.785.8172, e-mail:

    Follow the steps below to begin your internship site search.

    1. Download the Internship Packet. This packet includes instructions and all required forms for completion of the Sport Management internship.
    2. Select an internship site. You may search for potential internship sites in other places like the Internet, telephone directories, or in professional organization publications.
    3. Meet with the Sport Management Program Director to complete final preparations for completing the internship.

    Jobs in Sport Management - Where are graduates going?

    Typical Job Responsibilities:  Students with a degree in sport management have varied job responsibilities depending on the type of organization, area of the sport industry, and level of management. Here are examples of job responsibilities:

    • Event management
    • Promotion and marketing
    • Advertising
    • Sports information
    • Sports sponsorship
    • Budgeting
    • Accounting
    • Ticket sales
    • Financial operations 
    • Fund raising
    • Corporate sales
    • Team operations
    • Academic counseling
    • Compliance
    • Athletic eligibility
    • Athletic development
    • Risk management
    • Facility management
    • Sport broadcasting 
    • Media relations
    • Public Relations
    • Sporting goods and licensed sport products sales

    Typical Job Titles:  Sport management positions include a variety of areas. Here are examples of sport management job titles of our graduates: (Note: Some graduates have gained years of extensive experience in sport management or have pursued advanced degrees for the job titles below.)

    • Sales representative
    • Marketing and promotions director
    • Sporting goods sales representative
    • Corporate sales director
    • Director of ticket sales
    • Intramural director of campus recreation
    • Facilities coordinator
    • Account executive
    • Athletic business manager
    • Community sport & recreation coordinator
    • Fitness manager 
    • Program directors in community sport programs
    • Compliance director
    • Athletic director

    Our graduates are employed in key positions within intercollegiate athletics, professional sports, community sports, corporate sports organizations, sports media, and the fitness industry. Please visit UWL Employment & Internship Statistics or Sport Management Employment and Post Graduation Education Statistics for Graduates for recent employment statistics of UWL graduates.

    UWL Sport Management Alumni
    (Last Revised: September, 2015)

    If you are an alum, please contact us to update your information. Email your name and what you are doing to Chia-Chen Yu at .

    UWL Sport Management Alumni

    • Aaron Aanonsen (2005), Men's Basketball Coach, Assistant Athletic Director Lakeland College, Sheboygan, WI
    • William Adler (2009), Group Sales Representative, Lansing Lugnuts Baseball Team, MI
    • Tyler Albregts (2014), Sales Associate at Fleet Feet Sports, Madison
    • Jacob Anderson (2003), Parks & Recreation Director, City of Monona, Madison
    • Tyler Anderson (2012), Competitions Coordinator, USA Shooting, CO
    • Steve Appelhans (2008), Assistant Director of Sports Information, Texas State University
    • Casey Ausloos (2004), Hall of Fame Group Sales Coordinator, Green Bay Packers
    • Chris Baldock (2005), Online Marketing Specialist at Manna Freight Systems, Inc, Minneapolis-St. Paul
    • Nick Barbera (2001), Director of Business Development, Human Capital Solutions, Milwaukee
    • Brittany Becker (2009), Telephone Sales Representative, Milwaukee Brewers
    • Tanya Beekman (2008), Recreation Supervisor, City of Lino Lakes, Minnesota
    • Margaret Bell, Membership Services Associate, Midtown Tennis Club, Chicago
    • Scott Bergner (2005), Vice President of Marketing at Dream Careers, Inc, Chicago
    • Nicholas Bernhardt (2006), Athletic Director, Boys and Girls Clubs of Greater La Crosse
    • Brandon Berning (2012), Scout, Player Personnel, Baltimore Ravens
    • Jon Boos (1989), Assistant Vice Chancellor for Sponsorship/Sales, University of Denver
    • Isaac Bray (2008), Graduate Student, Physical Education Teaching, UWL
    • Colton Breister (2011), Admission Counselor, George Williams College, Williams Bay, WI
    • Christopher Breuer (2010), Group Sales Account Executive at St. Louis Cardinals
    • William Brueske (2002), Financial Analyst, Wells Fargo Bank, Minneapolis-St. Paul
    • Brandon Brunner (2010), Pro Personnel Assistant, San Jose SaberCats, San Francisco
    • Jeremiah Burish (2012), Director of Sports Sales, La Crosse Area Convention & Visitors Bureau
    • Tyler Burmeister (2012), Education Leadership & Policy Analysis Graduate Program, UW-Madison
    • Audra Burns (2004), Personal Trainers, Peak Physique, Denver, CO
    • Brian Buron (2005), Director of Mobile Marketing, FILO Productions Inc., Greater Minneapolis-St. Paul Area
    • Brody Busho (2010), Asst. Athletic Director - Facilities and Operations at South Dakota State University
    • Christine Nickels (Buysse) (2005), Junior Teams Specialist, United States Tennis Association (USTA) Northern, Minnesota
    • Elizabeth Carlisle (2008), Chiropractic School at Northwestern Health Sciences University, Minneapolis
    • Zachary Carlson (2011), Operations Coordinator, Rochester Amateur Sports Commission
    • Michael Carrano (2002), Assistant VP, Financial Advisor, AAMS with Merrill Lynch, Portland, Oregon
    • Daniel Chapman (2014), Inside Sales Associate at Minnesota Timberwolves
    • Dustin Chenoweth (2004), Production Supervisor, Donaldson Company, WI
    • Samuel Cipriano (2001), Player Relations Coordinator at Edge Sports International, Chicago
    • Christopher Cobus (2009), Account Manager, Arena Americas, Milwaukee
    • Johnathon Coenen (2015), Group Sales Executive, Frisco RoughRiders, TX
    • Marcus Conigliaro (2007), Assistant Men's Basketball Coach, Lakeland College, Sheboygan, Wisconsin
    • Rory Cook (2008), Media Consultant, Cerberus Capital Management, Minneapolis
    • Angela Cramer (2012), Club Coordinator, Fitness 19, West Allis, WI
    • Kyle Crosby (2012), Concession Manager, Players Choice of the Fox Cities, WI
    • Brooke Croshier-Sidebotham (2002), Athletics Associate Director, Iowa State University
    • Sean Daniels (2015), Graduate Program, Sport Management, Media Relations GA, Western Michigan University in Kalamazoo
    • David A. Dean (2000), Director Of Basketball Administration, Milwaukee Bucks
    • Michael Delong (2000), Strength Coach, Graduate Assistant, Masters of Exercise Science, Appalachian State
    • Maxx Daniels (2009), Assistant Manager of Golf, Petrifying Springs Golf Course, Kenosha, WI
    • Alison Daubenmier (2005), Business Coordinator at JM Electrical Contractors, LLC, Milwaukee
    • Joshua Dedering (2014), Grand Bluff Running, La Crosse
    • Michael Delong (2008), Strength Coach, Graduate Assistant, Master of Exercise Science, Appalachian State University
    • Matthew Demars (2011), Masters in Business Administration at Edgewood College in Madison
    • Daniel Demerit (2010), Assistant/Associate Director of Recreation, Carroll University, WI
    • Daniel Dettman (2008), Corporate Sales Consultant, Wells Print & Digital Services, Madison
    • Matt Devine (2005), Marketing Specialist with UW-Madison Division of University Housing; Creative Director - StatFox at Daily Racing Form
    • Alison Dibb (2009), Ticket & Group Sales Director, La Crosse Loggers
    • Kayla Dvorak (2015), Front Desk Manager, Events Manager, Marketing Assistant, KEVA Sports Center, Madison
    • Bradley Duckworth (2000), Director of Athletics, Alverno College, Milwaukee
    • Stephanie (Eberhart) Larson (2001), Academic Advisor of Undergraduate Programs, College of Business, Iowa State University
    • Katie Ehlen (2014), Graduate Study, Illinois State University
    • Erin Ehnerd (2004), Media Planner at Compass Point Media, Minneapolis-St. Paul
    • Jeanette Ehnerd (2001), General Manager, TSE Sports & Entertainment, La Crosse
    • Shawn Eschendal (2014), Ticket Sales Consultant at National Hot Rod Association, Los Angeles
    • Amanda Fall (2009), Communications Director, New Richmond Area Centre
    • Jay Fanta (2010), Sales Coordinator, Rochester Amateur Sports Commission, MN
    • John Fanta (2009), General Manager, Wisconsin Rapids Rafters
    • Steven Fischer (2009), Enrollment Services Advisor, Western Technical College, WI
    • Kevin Fitzgerald (2004), Director of Athletics & Activities at New Berlin Eisenhower
    • Meghan Flahive (2004), Marketing Manager at Norvax, Chicago
    • Derek Fogarty (2005), Revenue Analyst at IBM, Minneapolis-St. Paul
    • Benjamin Fraser (2006), Director of Guest Services, University of Wisconsin Athletics
    • Tara Freeman (2001), AGM at Courtyard Marriott, Denver
    • Sasha Gajewski (2012), Graduate Student, Sport Management, Indiana University
    • Brian Gaumont (2009), Corporate Sales Executive at Learfield Sports, Madison
    • Scott Geary (2011), Regional Director, Northeast, American Junior Golf Association
    • Jeffrey Giedd (2013), Tournament Manager, Southern Texas PGA section in Houston, TX
    • Kristopher Giese (2002), Assistant Director of Ticket Operations and Customer Relations, University of Arizona
    • Joseph Gliniecki (2003), Director of Marketing at International Foundation of Employee Benefit Plans, Milwaukee
    • Kelsey Arendt (Golackson) (2011), Office Manager/Administrative Assistant, University of Michigan Men's Basketball
    • Jay Grusznski (2000), Merchandise Manager, Wisconsin Timber Rattlers
    • Brett Gullicksrud (2007), Sports, Fitness, and Recreation Coordinator, Boys and Girls Clubs, Milwaukee Don & Sallie Davis Branch
    • Benjamin Gunning (2005), Account Executive, Corporate Partnerships, Chicago Bulls
    • Jennifer Haag (2004), Meeting and Convention Planner, Florida Chiropractic Association
    • Andrew Haass (2009), Account Executive, RC Insurance Services, Milwaukee
    • Aaron Hahn (2004), Assistant General Manager, Wisconsin Timber Rattlers
    • Leah Harms (2012), Event Management Coordinator at University of Wisconsin - Whitewater
    • Brent Harring (2007), Ticket Sales Manager at Fort Wayne TinCaps, Fort Wayne, Indiana
    • Seth Harrison (2007), Member Services at Wisconsin Athletic Club, Milwaukee
    • Ashley Harrop (2010), Graduate Student in Student Affairs Administration in Higher Education, UWL
    • Tylor Hastings (2010), Inside Sales Representative at Angels Baseball, Orange County, California
    • Caley Hatchell (2011), Assistant Manager of Sales and Operations, Lakeshore Chinooks
    • Jason Hauser (2012), Interview Specialist at Humana; Brew Crew at Milwaukee Brewers Baseball Club
    • Jason Hegarty (2003), Employee Benefits Consultant at Foster Klima & Co, Minneapolis-St. Paul
    • Jeffrey Heimerl (2006), Outreach Coordinator at AmeriCorps VISTA, TX
    • Paul Hittman (2008), Associate Sales Business Development Manager, Cisco
    • Jacob Hoepfner (2014), Graduate Study, Applied Kinesiology-Sport Management Program, University of Minnesota
    • Joseph Hoff (2007), Student Development Specialist, Student Activities, Texas A&M University at Galveston
    • Luke Hoffman (2007), Delivery Manager at Apex Systems, Minneapolis-St. Paul
    • Matthew Holbach (2012), Territory Manager at Cooper Tire & Rubber Company, Houston, Texas Area
    • Brandon Holstein (2011), Sports Account Manager, Madison Area Sports Commission, WI
    • Rebekah Holt (2007), Support Staff at Elite Racing, San Diego
    • Travis Hoppe (2003), Senior account executive at Princeton Group, Madison
    • Alex Hover (2009), Season Ticket Sales and Service Executive, Minnesota Twins
    • Amy Huchthausen (1999), Commissioner of the America East Conference, Cambridge, Massachusetts
    • Denise Waas (Hussli) (2005), Channel Manager, Retail at Kohler CO, Sheboygan, WI
    • Ryan Jesberger (2007), Sergeant, Fitchburg Police Department, WI
    • Billy Kegler (2008), Tournament and Recreation Director, JustAgame Fieldhouse, Wisconsin Dells
    • Liz Kern (2006), Co-Owner/VP/General Manager, Green Bay Bullfrogs
    • Drew Kiefer (2009), Customer Success Manager at Pharmacy OneSource, Madison
    • Casey Klein (2004), Director of Ticket Sales at Chicago Fire Soccer Club
    • Kate Kleiva (2010), Sponsor Services Specialist/Account Executive, Schaumburg Boomers, IL
    • Matt Kohl (2007), Health and Fitness Coordinator, Neenah-Menasha YMCA
    • Nicole Kopacz (2008), Assistant for Athletics Operations/Assistant Basketball Coach at Alverno College, Milwaukee
    • Joshua Korb (2011), Development Coordinator, Wisconsin Athletic Development Office, UW-Madison
    • Stephanie Kotsovos (2007), Coordinator, Ticket and Phone Center Services, Milwaukee Brewers Baseball Club
    • Kelsey Krieg (2008), Sales & Marketing Professional, State Farm, Frisco, Texas
    • Brian Lammi (1996), Founder & CEO, Lammi Sports Management, Milwaukee, WI 
    • Matt Lehmann (2006), Event Services Coordinator, Milwaukee Brewers Baseball Club
    • Randy Leiberg (2006), Recruiter at Farmers Insurance, Milwaukee
    • Stephen Leitheiser (2012), Princeton Group Sports Marketing, Brookfield, WI
    • Rebecca Lemminger (2010), Account Executive, International Sports Management, Inc., Milwaukee
    • Pamela Lentz (2006), Territory Manager at Wyeth, Milwaukee
    • Nicole Lepak-Melberg (2003), Sr. Category Specialist at NVISION, division of North American Corporation, Minneapolis-St. Paul
    • Mitchell Luedtke (2015), Project Manager, Fidelity National Information Services (FIS)
    • Ray Luedtke (2001), Owner, Sound Legal Copy, Seattle
    • Erin Luethi (2007), Ticket Sales Representative, St. Paul Saints
    • Dana LaBlonde (Maedke) (2003), Territory Sales Manager at DePuy Mitek, Green Bay
    • Ryan Majszak (2005), Account Executive at GMR Marketing LLC, Milwaukee
    • Drew Manor (2008), Quality Control, Receiving Inspector, CURT Manufacturing, Inc., Eau Claire, WI
    • Hailey Marrero (2014), Tournament Coordinator, American Junior Golf Association
    • Travis Marten (2012), Ticket Office Assistant, Department of Intercollegiate Athletics, University of Wisconsin-Madison
    • Shawn McClone (2014), Community/Special Events Director, La Crosse Area Family YMCA
    • Clint McCullick (2012), Ticket Sales, Frisco RoughRiders, Minor League Baseball, TX
    • Daniel McEssy (2013), Graduate Student, Sport & Exercise Psychology, Minnesota State University, Mankato
    • Molly Mcginn (2008), Research & Marketing at Korer Media, San Francisco
    • Matthew McGilliard (2011), Scouting Coordinator, National Collegiate Scouting Association (NCSA), Chicago
    • Philip McMullen (2007), Manager, Group Ticket Sales & Service, Minnesota Twins
    • Lisa Meindl (2005), Assistant Director of Development and Special Events at UIC Athletics, Chicago
    • Kristina (Meissen) Navarro (2006), Assistant Professor, Department of Health, Physical Education, Recreation and Coaching, UW-Whitewater 
    • Geoffrey Mertens (2000), Executive Director at YMCA of Metropolitan Milwaukee
    • James Meulendyke (2011), Account Manager, Apex Systems, MN 
    • Tricia Meyer (2010), Field Compensation Representative, Thrivent Financial for Lutherans, WI
    • Daniel Mielke (2004), Manager of In-Game Entertainment at Chicago White Sox
    • Travis Minegar (2008), Account Manager - Private Label Sports Nutrition at Main Street Ingredients, La Crosse
    • Jim Misudek (2007), Media Relations Manager, Baltimore Orioles
    • Matthew Moes (2011), Ticket Sales Associate, Carolina Panthers
    • Josh Moon (2003), Athletic Director, Northern State University, SD
    • Brian Morgan (2003), Director of Tickets and Events at University of Wisconsin-Milwaukee
    • Matt Motiff (2012), H2I Club Manager, Anytime Fitness, Madison, WI
    • Markus Movrich (2007), Sales Representative, Actavis Pharmaceuticals, Milwaukee
    • Mark Mueller (2003), Manager, Administration - Player Development, Milwaukee Brewers
    • Nathan Mueske (2008), Director of Operations at Wilmington Sharks, North Carolina
    • Rob Multerer (2000), Account Supervisor, GMR Marketing, Milwaukee
    • Angela Murphy (2006), Coaching Specialty Manager at USA Triathlon, Colorado Springs, Colorado 
    • Brett Nagan (2009), Corporate Marketing Manager for the Wisconsin Timber Rattlers
    • Desiree Nelms-Saari (2006), MRP Manager, Seneca Foods Corporation, WI
    • Nicole Noe (2014), Promotions and Social Media Manager, Coulee Region Chill, La Crosse
    • Brett Nolan (2003), Small Business Relationship Manager, Branch Manager at U.S. Bank, Cincinnati
    • Todd Novotny (2002), Mortgage Loan Officer at M&I Bank, Milwaukee
    • John O'Day (2009), Football Coach, Valley City State University
    • Nicholas O'Malley (2006), Athletic Ticket Office Staff, University Of Wisconsin-Madison
    • Brady Orvik (2003), Athletic Ticket Manager, Old Dominion University 
    • Nicole (Ostrem) Meulemans (2003), Director of Student Life and Athletics Advisor, Dakota County Technical College, MN
    • Daniel Paterick (2014), Sales Associate, Milwaukee Bucks
    • William Pemberton (2001), Owner, Pemberton Law Offices, Madison
    • Kyle Petrashek (2007), Teacher, Sugar Creek Elementary School, Verona, WI
    • Kathryn Pietrowiak (2011), Event Manager, Intercollegiate Athletics, University of Wisconsin – Madison
    • Andrew Polonec (2013), Tournament Manager, American Junior Golf Association
    • Cory Poppitz (2009), Assistant Director of Athletic Business and Operations, Minnesota State University, Mankato
    • Dustin Powell (2005), Business Banker, Farmers and Merchants Bank, La Crosse 
    • Lacey Probst (2012), TCF Bank Stadium Operations Coordinator, Minneapolis
    • Adam Pulford (2006), Coach at Carmichael Training Systems, Colorado Springs, Colorado
    • Julia Purvis (2001), Director of Membership, Green Bay YMCA
    • Austin Punzel (2010), Concessions Supervisor, Peoria Chiefs, IL
    • Daniel Rainbow (2003), Owner/President at Rainbow Golf Systems, LLC; Multi-Facility General Manager at Madison Golf and Development Group
    • Hector Ramirez (2007), Assistant Warehouse Supervisor, Milwaukee Brewers Baseball Organization
    • Will Riebe (2009), Telephone Sales Representative, Milwaukee Brewers
    • Megan Ritchie (2009), Manager of Suite Services at Milwaukee Brewers 
    • Aubrey Rice (2007), Business Development Consultant at Rackspace Hosting, Austin, Texas
    • Matt Ritzer (2003), Director of Business Operations, Minnesota Swarm
    • Tyler Roeker (2011), Director of Golf at The Preserve at Deer Creek Golf Course, Milwaukee
    • Jeffrey Ross (2015), Graduate Program, MBA, University of Wisconsin-La Crosse
    • Daniel Ruder (2008), Associate Product Manager-Training Footwear at Reebok, Boston
    • Ryan Rudesill (2008)Facility Senior Manager, University of Minnesota Recreation and Wellness
    • Brooke Ruesink (2014), Sport Specialist, Justice, Bureau of Prisons/Federal Prison System, FCI-Oxford, Wisconsin
    • Joshua Ruston (2004), Event Manager, Special Events Management, Chicago
    • Shane Ryan (20040, Regional Aquatic and Swim Team Director, Lussier Family West YMCA, Madison, WI
    • Cara Salm (2010), Manager at Players Choice of the Fox Cities, Oshkosh, Wisconsin
    • Adam Schanke (2014), Sports Marketing Manager at Fox Cities Convention & Visitors Bureau
    • Josh Schaub (2005), CEO at Joliet Community Baseball and Entertainment; Attorney at Weber Law Group, Minneapolis-St. Paul; Associate Scout, Milwaukee Brewers Baseball Club 
    • Eric Schleicher (2009), Aquatics Director, Door County YMCA, Sturgeon WI
    • John Schmeltzer (2004), Marketing Associate, Sysco, WI
    • Sam Schmidt (2013), Doctoral Student, Sport Administration, University of Louisville
    • Jordan Schneider (2007), Tournament Coordinator, American Junior Golf Association
    • Michael Schoenborn (2004), Sports Information Director, Marian University, Fond du Lac, WI
    • Kory Schooley (2003), Vice President of Sales, Milwaukee Wave
    • Jeffrey Schoonover (2012), Program Specialist at Louisiana Soccer Association, Baton Rouge, Louisiana Area
    • Joshua Schroeder (2015), Sales Representative and Coach, The Sport and Speed Institute, VA
    • Emily Schweitz (2013), Event Coordinator, Athletic Department, UWL
    • Christian Schwind (2014), Account Executive, Iowa Wild in Des Monies, IA
    • Zachary Scola (2015), Graduate Program, Sport Management, University of Kansas
    • Matthew Selje (2013), Graduate Student, Sport Management Program, Florida State University
    • Tyler Shaker (2012), Ticket Sales and Development, Athletic Department, University of Kansas
    • Eric Sherden (2014), Program Director, Spencer Family YMCA, IA
    • Joel Shirley (2004), Strategic Account Manager, Integra Telecom, MN
    • Amy Siedschlag (2006), Junior Varsity Softball Coach, Middleton High School, WI
    • Samantha Sieracki (2010), Marketing Coordinator for Marketing Services at United States Olympic Committee
    • Derek Sisko (2007), E-Business Analyst at Rexnord Corporation; CEO, Green Grips, WI
    • Tyler Slind (2010), Sales Exec, Princeton Group, Sports Marketing in Madison
    • Ron Sobiek (2005), Business Development Manager, MYZONE/CFM, IL
    • Nicholas Spence (2007), Assistant Recreation Supervisor, Milwaukee Public Schools
    • Ken Spindler (2005), Coordinator - Media Relations, Milwaukee Brewers
    • John Stangler (2005), Director of Buildings & Grounds, Pewaukee School District, WI
    • Kyle Stephany (2010), Sports Administration Master's Program, Drexel University
    • David Sutor (2003), Military/Government Sales at Life Fitness/Hammer Strength, Chicago
    • Kevin Szozda (2005), Sales Manager at Radisson University Hotel, Minneapolis
    • Paul Tarnowski (2001), Senior Demand Planning Analyst at Best Buy, Minneapolis-St. Paul
    • Matthew Ten Haken (2004), Sports Sales Manager at the Fox Cities Convention & Visitors Bureau, Appleton, Wisconsin; President of the United Sports Association for Youth
    • Steven Tennies (2006), Physical Education Teacher, Germantown High School, Milwaukee
    • Ryan Thibodeau (2008), Transfer Admission Counselor; Assistant Men's Basketball Coach, Viterbo University
    • Megan Thiel (2012), Digital Production Coordinator, Periscope, MN
    • Marcus Toppen (2015), New Ticket Sales and Development Consultant, Aspire Group working with the University of Kansas
    • Andrew Trevino (2013), Student at Marquette Law School
    • Joseph Trevino (2009), Associate Attorney, SmithAmundsen LLC, Milwaukee
    • Kahlil Trocme (2012), French consultant, Authenticom, Inc., WI
    • Taylor Tully (2009), Graduate Assistant/Student, Georgia Southern University
    • Brady Turk (2015), Ticket Sales Executive, Milwaukee Bucks
    • Abby Tyjeski (2008), Graduate Student, Sport Management Program, West Virginia University
    • Marques Tyler (2010), Ticket Office Assistant, University of Wisconsin Athletics
    • Amy Ufnowski (2004), Associate Director of Communication, Atlantic Coast Conference
    • Stacie Van Handel (2012), Players Choice of the Fox Cities, WI
    • Scott Van Someren (2004), NASCAR Series Operations Account Executive
    • Troy Van Zile (2005), Assistant Athletic Director, Lamar University, TX
    • Brandon Vanderhoof (2004), Sports & Recreation Coordinator, YMCA, Appleton, WI
    • J. Garot Vanderpas (2010), Sales Account Executive, Schneider National, WI
    • Katelyn Veldhorst (2013), Graduate Study, Recreation Management Program, UWL
    • Broc Vike (2011), Associate Manager, MC Sports, Madison
    • Dreu Viola (2006), Territory Manager, Inova Labs Inc., Austin, TX
    • Dylan Volpintesta (2014), Graduate Program, Valdosta State University
    • Matthew Waak (2015), Graduate Program, Bond University, CA
    • Dan Wacker (2014), Graduate Study, Indiana State University
    • Trevor Wallace (2006), Sports Director, YMCA of Northern Rock County, Wisconsin
    • Mitchell Wegner (2001), Area Sales Manager at CNH Capital, Milwaukee
    • Jared Weymier (2010), Director of Promotions, Hickory Crawdads, NC
    • Greg Wilcox (2009), League Administrator, KEVA Sports Center, Madison
    • Elizabeth Wockenfus (2010), Group Sales Representative, WI Timber Rattlers
    • Katherine Wurst (2003), Coach Educator at USA Rugby; Graduate Assistant at University of Minnesota
    • Kristine Zegers (2002), Coordinator, Packers Hall of Fame & Stadium Tour
    • Andrew Zink (2012), Program Coordinator, Department of The Trust, NFL Players Association, DC

    General Questions

    1. Why should I apply to get into the program ASAP?
      • It is critical for you to get into the program ASAP because several courses are only for those who are admitted to the program. You might end up having no classes to take in your junior/senior year if you are not in the program by that time.
    2. How can I get into the program ASAP?
      • Finish and earn a "C" or higher in pre-admission core courses (BIO 100 or BIO 105 or MIC100; and ESS 110). Also maintain a GPA of 2.75 and higher.
    3. How many times can I apply to get into the program?
      • Each person has two opportunities.
    4. Do I have less opportunity if I am in progress in my courses?
      • No, you will have the same opportunity.
    5. How many students do you accept each semester?
      • We accept about 15-17 students each semester.
    6. How many people apply to get into the program?
      • Approximately 20-23 students apply to get into this program each semester.
    7. When do I know if I get accepted into the program?
      • We understand you are anxious to know the decision. The program director will send you an official letter for the decision ASAP.
    8. Who reviews the application materials and makes the final decisions?
      • The application materials will be reviewed by the Sport Management Screening Committee. They will also make the final decision.
    9. What if I did not get accepted on the first time?
      • It is competitive to get into the program. If interested, you may reapply next semester. You may contact the program director or your advisor to see how you can improve your credentials. However, the admission to the Sport Management program is competitive and not all who reapply may be accepted. Several majors listed below, which are commonly seen for the sport management professions, might be other options to consider in pursuing your future career in sport management.
        1. Marketing
        2. Management
        3. Communication
        4. Recreation Management
        5. Fitness
        6. Education or Physical Education (For the career in high school Athletic Director)
    10. What are your criteria to review the application materials?
      • There are several items when we review the application materials. First, the applicants need to meet all the requirements, such as completed application forms and materials. Then performance on your interview, experiences in sport related areas, resume, and job shadow reports complete the criteria we use to review the application materials. Note: Admission is competitive. Meeting requirements does not guarantee admission.
    11. What can I do to increase my chances of getting into the program?
      • In addition to the GPA and required courses, involvement in sport management experiences will be helpful. Also, being well prepared for the interview and application materials such as cover letter, resume, job shadow reports, etc.

    Job Shadows

    1. What is the purpose of job shadow?
      • Doing job shadows is a very good opportunity for you to know if you are interested in sport management or not before your application. Also you will have better understanding of the career choices you may have in the future.
    2. What are the two job shadows that we have to complete?
      • You need to find two sport mgt related sites to observe someone for 4-6 hrs for each site. Most of the time we suggest students find some places and positions they might be interested in the future. Some students shadow at YMCA or Athletic Dept. It really depends on your interest, as long as it is related to sport management. So you can start from your hometown fitness center, YMCA, etc. You need to get advisor approval for your job shadow sites before you begin them.
    3. When should I start to set up my job shadows?
      • You can start to set up your job shadows 2-3 months before your application.


    1. Is GPA with 2.75 mandatory to get into the program?
      • Yes, GPA with 2.75 is mandatory to get into the program.


    1. When will I have the interview with the faculty members?
      • The interview is scheduled after the application deadlines. Applicants must submit a completed application packet to sign up an interview time slot. A sign-up sheet will be posted outside 213 Mitchell Hall two weeks prior to the deadlines.
    2. How long is the interview?
      • The interview is about 10-15 minutes.
    3. Who are the interviewers?
      • The interviewers are the program director and other faculty members in the sport management program.
    4. What questions do you ask in the interview?
      • The questions we ask in the interview are very similar to a job interview.
    5. How can I prepare for the interview?
      • We suggest that you practice with your roommates and dress professionally for the interview.
    6. Do I need to dress up for the interview?
      • Yes, we highly recommend that you dress up for your interview.


    1. I did not get accepted on my first application. What should I do for reapplication?
      • You need to have a GPA of 2.75 and earn a "C" or higher in pre-admission core courses (BIO 100 or BIO 105 or MIC100; and ESS 110). You also need to submit the completed application form, a current copy of your transcripts, and a current copy of your resume and cover letter.
    2. Do I need to redo interview?
      • Yes, you will have the interview with the faculty members again.

    Double Major  in Fitness and Sport Management

    1. I am thinking about double majoring in fitness and sports management. Do I need to submit different application materials?
      • Yes, you need to submit all the required materials for sport management application.

    Transfer Students

    1. Who is in charge of reviewing the transferred courses?
      • Assistant to the Dean, Mr. Guy Herling (785-8653,, 125 MH) is in charge of the transferred courses.
    2. What are the important sites to browse?
    • Orioles name Jim Misudek as media relations manager, available on (Click here), January 28, 2015

    • Distinguished alumni, top graduating students to be honored , published on the UWL Campus News, May 2013, (Brian Lammi, Sport Management Alum)

    Please visit College of Science and Health advising and FAQ pages for important and useful advising information.

    Current Students

    GPA calculators

    WARNING! These calculators are not tied to the University Student Records System. The results are based only on the data YOU supply!

    Advice for Transfer Students

    • Take the curriculum for Sport Management, along with the General Education program, and use the UW Transfer Information System (TIS) to pick transferable classes from your institution (UW system) to see classes that are transferred to UWL sport management curriculum.
    • Find more transfer student information on College of Science and Health advising page.

    Program Information Sheets and Brochure

    Looking for an overview of the UWL sport management program? Please check out our program information sheets and brochure.