Area artists can discover ways to market their artwork. UW-L's Continuing Education will offer “Marketing Basics for Artists,” a non-credit program, from 5:45-8:45 p.m. Wednesdays, Sept. 16 and 23, in Morris Hall.
“Marketing Basics for Artists” is a six-hour program designed to assist artists in marketing their art. The class will include a short review of the basics of starting and running an art business, as well as ways to use creativity to improve a career and living by effectively marketing art. Newly acquired marketing skills will help artists competitively price, present and sell their artwork, choose a target market, analyze the competition and design effective promotional materials, such as business cards, portfolio, artist statement and bio.
The workshop also covers how to promote exhibitions and other events, along with ways to introduce art to the right people: patrons, gallery owners, interior designers, and encourage them to purchase the artwork.
Instructor Martina Skobic holds a master’s degree from UW-L and a Law Degree from the University of Sarajevo, Bosnia and Herzegovina. She has more than 20 years of international and domestic legal, business, teaching and consulting experience working with individuals, organizations and groups in diverse settings within private, public and government sectors. Skobic has produced, exhibited and sold art pieces — paintings, drawings, objects and others — for years. She has served in a number of community and art organizations.
Registration is $70. Pre-registration is required; space is limited. To register or for more information, contact Continuing Education at 785.6500 or www.uwlax.edu/conted.