Posted 7:34 a.m. Tuesday, Aug. 18, 2009

As potential buyers and clients head to an ever-growing Internet, it’s critical for business owners to be online. What people used to look for across town, they’re now looking for across the country — or world. And, it’s critical for a company’s Web site to be as easily accessible and flashy as its front door. UW-La Crosse Small Business Development Center Outreach Coordinator Stephen Woessner is helping business owners open their doors to customers worldwide. Through a simple 15-step process, Woessner can make a business rise to the top of a Google search — something most Internet buyers use in their initial shopping spree.
Woessner has outlined his innovative way to rise in a Google search in a new book, “The Small Business Owner’s Handbook to Search Engine Optimization.” The book began selling on in June, with issues being shipped beginning Aug. 21. “The book is an excellent resource during this recession for business owners who want results while keeping costs down,” says Woessner. “The process is so simple.” Woessner came up with the idea for the book while leading a workshop for small business owners looking to improve hits on their Web sites. During a question-and-answer session, a participant turned to Woessner and flat-out told him he should write a book about optimizing Web searches because he was sharing so many helpful tips. Admitting he had always thought about writing a book someday, Woessner finally realized he now had a topic. But, he knew it would be a challenge. “I didn’t want to write a ‘geek book,’” explains Woessner. “ I wanted to write a book that any business owner could sit down and understand.” Those who have taken Woessner’s class and implemented his ideas have found quick success. “Thanks to his 15-step process, I am now on page 1 and 2 of Google for the two keywords and expect to be on page 1 for both within a month or so,” says Stephanie Elsen, a certified eBay and Google Adwords Trainer and Consultant. Along with the book, Woessner has developed a video training series. See more at: