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John A. List - The Voltage Effect

How to Make Good Ideas Great Ideas and Great Ideas Scale

Join the Menard Family Initiative in hosting John A. List, the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. Dr. List is making a stop at UWL as part of his book tour for, The Voltage Effect.

Free books are available for attendees at the event. If you'd like to review the book before the event, reach out to us! 


Successfully scaled ideas are all alike;   
every idea that fails to scale fails
in its own way.

By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale. - John A. List


  • 4 to 5 p.m. Tuesday, Sept. 27


Cameron Hall of Nations, 1300 Centennial Hall
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University of Wisconsin - La Crosse Centennial Hall


For questions about this event or to request disability accommodations , contact Kali Ysquierdo at 608.785.6653 or


View the UWL campus map for parking lot & building locations.