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CBA Benson First Friday Lecture

Joe Laux-The Business of Building

Joe Laux - Principal

Joe Laux is a Principal and Board member at Heartland Equity Partners. In addition, Joe is Founder and CEO of Laux Family Partners, a private investment firm focused on long term growth of it portfolio companies. Prior to this, Joe was President and CEO of River States Truck and Trailer, La Crosse Truck Center and Minnesota Truck and Trailer. All focused on the heavy truck industry. River States and family companies were name by Deloitte as one of the 75 largest in Wisconsin by sales from 2014-2024. Additionally, River States earned Freightliner Truck Dealer of the Year and named a successful dealer in Truck Dealer of the Year magazine.

Born and raised in New London, WI, Joe has lived in the La Crosse area for the last 32 years. As a University of Wisconsin - La Crosse alum with a business degree, Joe is very active in supporting the University to this day, both academically and athletically.

Joe and his wife, DeeAnn, are very active in local philanthropy focusing on education, Alzheimer's care and women's issues. In his spare time, Joe enjoys golf, hiking, Pilates, travel and spending time with family and friends.

Related campus initiatives

Student success

When

  • 3:30 to 4:30 p.m. Friday, Nov. 7

Where

Skogen Auditorium, 1400 Centennial Hall

UWL campus map for building location and nearby parking lots.

University of Wisconsin - La Crosse Centennial Hall

If you go

  • Free, no registration needed

Contact

For questions about this event or to request disability accommodations , contact Mary Grattan at 608.785.8098 or mgrattan@uwlax.edu.

Parking

Payment may be required. No permit?
Use Passport Parking.

Additional parking info
Website for Parking | Email for Parking | Call for Parking

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