Campus Connection

UW-La Crosse marketing major Olivia Steingraber, left, and her business partner, UW-Madison student Megan Kronseer, wear T-shirts from their business.

Pivoting during the pandemic Posted 2:25 p.m. Friday, Aug. 28, 2020 College seniors appeal to peoples’ needs in a pandemic, by selling loungewear that sparks ‘meaningful conversations’ Read

Beighley Leth, now a senior marketing major at UW-La Crosse, placed 36th out of more than 1,300 college students worldwide in a virtual sales competition in April. “It was a really proud moment,” she says. “When I heard my name get called over the Zoom chat, I was freaking out.”

Selling while socially distancing Posted 11:28 a.m. Tuesday, Aug. 25, 2020 UWL’s Beighley Leth earns high finish in virtual competition Read

From vintage food boxes and packages to glass soda bottles and arcade video games, companies are reviving products of old, tugging at the strings of society’s nostalgia. “We’ve reached a point where it’s easier for a company to restart something that has a latent memory than to invest in something new and untried,” explains Dan Wallace, an associate lecturer in the UWL Marketing Department.

Marketing and memories Posted 3:27 p.m. Monday, Aug. 17, 2020 UWL Lecturer: Nostalgia is driving force behind brands Read

Great Value Colleges ranked UWL No. 16 among its 100 Most Affordable Public Schools with the Highest ROI.
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Top ROI Posted 2:32 p.m. Monday, Aug. 17, 2020 UWL ranked high nationally and is state’s top ranked Read

UWL junior Christian Anderson, originally from Middleton, Wisconsin, is an emerging hip hop artist turned entrepreneur. Anderson is working on a new album, “Neverland.”
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Heartbreak fuels hip hop career Posted 1:18 p.m. Monday, Aug. 17, 2020 UWL student hip hop artist launches business, lands on Forbes Communication Council Read

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