Campus Connection

Senior Erin Poggemann reflects on founding, growth of Women in Business Club

As a first-year student exploring campus organizations, Erin Poggemann noticed something missing.  

Even among more than 200 student groups representing a wide range of majors and interests, Poggemann found that existing business clubs did not offer what she was searching for: a dedicated space where women could connect, grow and feel supported while pursuing careers in traditionally male-dominated business fields. 

“I noticed a gap that really stood out to me,” she says. “Students were craving connection, motivation and a sense of belonging, especially after COVID.” 

That realization inspired Poggemann, now a senior majoring in information systems and marketing, to help found the Women in Business Club (WIB). She envisioned a community where students could explore interests, build confidence and form meaningful relationships while growing professionally.

“When I talked to my mom about the idea, she reminded me that this club could become a space where people truly thrive,” Poggemann explains. “Founding Women in Business became a way for me to channel my leadership and entrepreneurial energy into something meaningful for everyone.”

The organization’s growth has exceeded those early expectations. The first meeting drew about 40 students; today, nearly 200 active members participate. What began with a five-person leadership team now includes an eight-member executive board and rotating committees each semester, giving more students opportunities to lead and shape programming.

Meetings have evolved from simple gatherings into professional speaker events, student-led workshops and social activities designed to build connection. Partnerships with the College of Business Administration (CBA) and companies such as Performance Food Group (PFG), Northwestern Mutual and Sentry Insurance have expanded opportunities beyond campus. Members have attended events in Milwaukee and Chicago and participated in the PFG Speaker Series. 

But for Poggemann, the numbers tell only part of the story. 

“What I’m most proud of goes beyond the events and the numbers,” she says. “It’s the culture that has formed. Seeing people say hello to each other, feel comfortable getting involved and come back because they feel part of something is what makes me most proud.” 

Leading the club has also shaped Poggemann’s approach to leadership. One of her biggest lessons was learning to trust others and step back. 

“When you give people the right support, they thrive,” she says. “Stepping back and letting people take ownership showed me how capable people are when they feel empowered.” 

As she prepares to graduate in May, Poggemann hopes the club’s spirit endures. 

“I hope WIB remains a true community,” she says. “Whether students are struggling in classes, looking for new friends or trying to find their footing, I want them to feel welcomed the moment they walk in.” 

Poggemann also hopes the organization continues to inspire exploration and confidence.  

“I want WIB to keep being a place where people find passion, connection and possibility,” she says. “A place where they can work hard, have fun and become the best version of themselves.”