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College of Business Administration (CBA)

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Wittich Hall

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Community Spotlight

CBA

"Marketing major Julia Davis wins Eagle Fest Wings of the Year art contest Discovering or rekindling passions during college can be a rewarding experience. For Julia Davis, reconnecting with her love for art led to her original work being selected as the winning piece for the UWL Eagle Fest Wings of the Year art competition."

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Faculty Spotlight

Economics

"Long-term UWL Instructor Mark Huesmann will serve out the remainder of former Judge Todd Bjerke's term as La Crosse County Circuit Court Judge."

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Alumni Spotlight

Marketing

"The remote work trend has not impacted the work world as much as scholars thought it might, explains Christa Kiersch, University of Wisconsin-La Crosse professor of Management."

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Student Spotlight

CBA

"Radke shares that she already looks forward to the future when she can support and recognize others, just as she has been supported and recognized at UWL."

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CBA news

Ethan Harbridge gained more than a degree during his time at UWL— he discovered a new appreciation for health, friendship, and life. Against all odds Posted 11:05 a.m. Friday, May 2, 2025 Ethan Harbridge turns unexpected setback into powerful comeback on his journey to graduation Read more about Against all odds UWL Senior Ryan Sneath is nine credits away from earning his general studies bachelor’s degree after earning an associate of arts degree through the Win-Win program.  “It has been a wonderful experience returning to class with a deeper understanding of myself and my goals, he says.  Degrees within reach Posted 3:41 p.m. Thursday, April 24, 2025 UWL’s Win-Win Program helps 126 former students cross the college finish line Read more about Degrees within reach Read more -> Building Bridges Posted noon Sunday, March 9, 2025 Read the spring issue of the College of Business Administration online magazine Read more about Building Bridges Tim Dale, who started as the CBA’s new associate dean in July, enjoys working with the “enthusiastic and talented” team of faculty, staff and students in the CBA Dean’s office. “I really like challenging, collaborative projects - things that we know we want to do, but we are not sure how we will get everyone together to do them,” he says. Introducing new CBA Associate Dean Tim Dale Posted 9:31 a.m. Friday, March 7, 2025 Tackling complex questions, strengthening a college community  Read more about Introducing new CBA Associate Dean Tim Dale
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