College of Business Administration (CBA)

Dean's Office-College of Business Administration

New update

Office staff working remotely until further notice. If you need to get in touch with the college office, please email cbadeans@uwlax.edu or call 608.785.8090

Last modified: 09/15/2020

All in for 50 years forward!

October 22-23, 2021 new date!

Learn more! about the CBA 50th Anniversary

Students
Employers
Alumni, Donors & Boards of Advisors
Newsletter
Small Business Development Center
Fast facts
Faculty spotlight
Lecture series

Engage  Transform  transcend

celebrating our past. Building our future. 50 years forward.

Biggest gift ever, $2.1 million

UWL receives $2.1 million
from the Menard family

Learn more! about the gift

Wittich renovation

See the vision and progress of the renovation of this historic building, dedicated specifically to UWL’s College of Business Administration. Invest in our people, programs and ideas.

Naming opportunities About the project Take a video tour

wittich-outline.png

CBA news

This is a sample caption. Video: A community partner Posted 1:20 p.m. Wednesday, Sept. 16, 2020 Community Engaged Learning is a mutually beneficial partnership between UWL and the community Read more about Video: A community partner Adam Hoffer, director of the Menard Family Initiative at UW-La Crosse, has compiled a collection of briefs highlighting innovative ways the Coulee Region responded to COVID-19. Innovation during crisis Posted 12:58 p.m. Tuesday, Aug. 25, 2020 Menard Initiative highlights creative solutions amid COVID-19 Read more about Innovation during crisis Beighley Leth, now a senior marketing major at UW-La Crosse, placed 36th out of more than 1,300 college students worldwide in a virtual sales competition in April. “It was a really proud moment,” she says. “When I heard my name get called over the Zoom chat, I was freaking out.” Selling while socially distancing Posted 11:28 a.m. Tuesday, Aug. 25, 2020 UWL’s Beighley Leth earns high finish in virtual competition Read more about Selling while socially distancing From vintage food boxes and packages to glass soda bottles and arcade video games, companies are reviving products of old, tugging at the strings of society’s nostalgia. “We’ve reached a point where it’s easier for a company to restart something that has a latent memory than to invest in something new and untried,” explains Dan Wallace, an associate lecturer in the UWL Marketing Department. Marketing and memories Posted 3:27 p.m. Monday, Aug. 17, 2020 UWL Lecturer: Nostalgia is driving force behind brands Read more about Marketing and memories
More news

Upcoming events

Wowed by Wittich

CBA

"Remarkable renovation is impressive"

Learn more about Wowed by Wittich 

Faculty Fellow

Economics

"College of Business Administration names Hamman first campus fellow"

Learn more about Faculty Fellow 

Alumni Spotlight

Marketing

"Tyler Foos one of eight to be inducted into UW_La Crosse Wall of Fame"

Learn more about Alumni Spotlight 

Growing as future leaders

Marketing

"Commissioning celebrated as part of commencement for the first time.."

Learn more about Growing as future leaders